Chris Kerr spent nearly two decades investing in vegan food without finding a convincing plant-based alternative to fish.

This year, investors have poured money into plant-based meat, with Beyond Meat now worth more than US$9 billion ($14b) after its IPO in May and Impossible Foods valued at US$2b ($3.1b) after raising $300m in the same month.

But "there was an absolute gap in fish", said Mr Kerr, who co-founded New Crop Capital in late 2015 to invest in food start-ups that could disrupt industrial animal farming.

So in early 2016 he launched a new company, Good Catch, to create a

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