COMMENT:

It has been quite a week for Adam Koszary. His quirky digital campaign for the previously obscure Museum of English Rural Life won a Gold Muse Award from the American Alliance of Museums.

Hours after he tweeted his delight, the 28-year-old posted that he was no longer going to join London's Royal Academy, but would move to a quite different role: social media manager at Tesla, the carmaker headed by the mercurial Elon Musk. As career pivots go, this is a handbrake turn.

Koszary's job prospects took off like a SpaceX rocket last year after he posted a black-and-white

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