Reddit co-founder and executive chairman Alexis Ohanian announced that he is stepping down from its board and called for a black candidate to replace him, distancing himself from the sometimes controversial social media platform.
Mr Ohanian wrote on Twitter on Friday that he would "use future gains" on his Reddit stock to "serve the black community, chiefly to curb racial hate" and pledged a $1m donation to Know Your Rights Camp, a charity run by former National Football League player Colin Kaepernick.
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In the past, Reddit has cast itself as a radical bastion of free speech and come under criticism among activists for allowing provocative content and hate speech to flourish — particularly among far-right fringe groups. While the company has made efforts to clean up the platform recently in a bid to woo advertisers, some argue its content moderation remains lax.
Ellen Pao, former Reddit chief executive, said on Twitter earlier this week that the company "nurtures and monetises white supremacy and hate all day long".
Moderators of some popular discussion threads also accused the platform of continuing to harbour racism and took action in support of the protests over the death of George Floyd, for example by curbing posting or becoming private.
Mr Ohanian, who is married to tennis champion Serena Williams, explained his decision to quit the board in a series of tweets.
"I believe resignation can actually be an act of leadership from people in power right now," he wrote. "I'm saying this as a father who needs to be able to answer his black daughter when she asks: 'What did you do?'"
In a lengthy statement later on Friday, Steve Huffman, Reddit's chief executive, said that the company would "honour" the request by Mr Ohanian that his successor be a black candidate.
He added the company would update its content moderation policies to "explicitly address hate", adding that the timeline would be "weeks, not months" if moderators of individual forums engage in the process.
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I co-founded @reddit 15 years ago to help people find community and a sense of belonging. It is long overdue to do the right thing. I’m doing this for me, for my family, and for my country. I’m saying this as a father who needs to be able to answer his black daughter when she asks: What did you do? I have resigned as a member of the reddit board, I have urged them to fill my seat with a black candidate, and I will use future gains on my Reddit stock to serve the black community, chiefly to curb racial hate, and I’m starting with a pledge of $1M to @kaepernick7’s @yourrightscamp I believe resignation can actually be an act of leadership from people in power right now. To everyone fighting to fix our broken nation: do not stop.
A post shared by Alexis Ohanian Sr. (@alexisohanian) on
"[Our] current policy lists only what you cannot do, articulates none of the values behind the rules, and does not explicitly take a stance on hate or racism," he said. "We will update our content policy to include a vision for Reddit and its communities to aspire to, a statement on hate, the context for the rules, and a principle that Reddit isn't to be used as a weapon."
The moves at Reddit come as social media platforms face public pressure to toughen their stance against hate speech and against calls for violence during the protests.
Last week, Twitter added a warning label in front of a tweet by Donald Trump — in which the US president used the phrase "when the looting starts, the shooting starts", in reference to the protests — saying it was "glorifying violence". Smaller rival Snapchat also said it would cease to promote Mr Trump's account on its platform because it was "inciting racial violence".
Mark Zuckerberg, Facebook chief executive, has refused to take similar action regarding the president's posts, arguing that private companies should not be an "arbiter of truth", in a move that has prompted complaints among his staff.