When Jony Ive became leader of Apple's design studio in 1996, the company was in a precarious state. It was slashing thousands of jobs to cut costs and many on Wall Street thought the "insanely

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Watershed moment

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The power of the design lab

What can match the iPhone?

The shift to services

New blood at Apple

'No one person' decides on products

Jony Ive's career so far: