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Alice Soper
Contributing Sports Writer

Alice Soper is a sports columnist for the Herald on Sunday. A former provincial rugby player and current club coach, she has a particular interest in telling stories of the emerging world of women's sports.

I write analysis, commentary and news stories for the Herald on Sunday and have contributed to many different media outlets over the years. The main focus of my work is on women’s sport – in particular, the code I played, rugby – and the issues surrounding our games and athletes. I have a history of activism and advocacy in women’s rugby and in politics and am keenly interested in the impact of wider social issues on our national game and the role of our sporting wahine toa on the field, around the boardroom table and in wider society. A current trustee of Women in Rugby Aotearoa and previous advisor on the Female Working Group for Wellington Rugby, I am an experienced advocate and community organiser.

Check out Alice’s latest content
Premium
Opinion: How school barriers block pathways for young athletes
Sport

Opinion: How school barriers block pathways for young athletes

14 Jun 06:01 PM
Premium
Opinion: Women's rugby match challenges trans inclusion bans
Opinion

Opinion: Women's rugby match challenges trans inclusion bans

07 Jun 10:01 PM

A sevens match in Oslo featured cis women against trans women.

Premium
Opinion: Why high-risk 'RunIt' events must be shut down
Opinion

Opinion: Why high-risk 'RunIt' events must be shut down

29 May 01:00 AM

The events gained attention after a tragic copycat incident.

Opinion: The kit that fits - The century-old debate about women's sportswear
Opinion

Opinion: The kit that fits - The century-old debate about women's sportswear

18 May 05:50 AM

OPINION: Why do female athletes still have to dress to please men?

Premium
Opinion: It's the superstar players that attract fans, not the sport
Black Ferns

Opinion: It's the superstar players that attract fans, not the sport

10 May 10:00 PM

NZ Rugby uses a three-player rule in promotions to limit individual star power.

Premium
Opinion: Big calls and notable omissions in World Cup squad race
Opinion

Opinion: Big calls and notable omissions in World Cup squad race

26 Apr 06:00 PM

Forty-nine players are competing for spots in the Black Ferns World Cup squad.

Premium
Alice Soper: How putting community ahead of competition revitalises sport
Opinion

Alice Soper: How putting community ahead of competition revitalises sport

20 Apr 02:00 AM

OPINION: The goal becomes team retention and enjoying the game together.

Premium
Alice Soper: Las Vegas was a step backwards for rugby league
League

Alice Soper: Las Vegas was a step backwards for rugby league

08 Mar 11:00 PM

OPINION: Cut the women from the picture and all you’ll showcase is a sport going backwards

Alice Soper: Black Ferns RWC spots up for grabs in Super Rugby Aupiki
Black Ferns

Alice Soper: Black Ferns RWC spots up for grabs in Super Rugby Aupiki

27 Feb 11:47 PM

Round one presents many tasty match-ups for the selectors to mull over.

Premium
Alice Soper: Sam Kerr’s case proves reverse racism doesn’t exist
Opinion

Alice Soper: Sam Kerr’s case proves reverse racism doesn’t exist

13 Feb 05:00 AM

OPINION: All this time to come to the only conclusion this was ever going to reach.

Premium
Alice Soper: How content creators will reshape Women’s Rugby World Cup
Opinion

Alice Soper: How content creators will reshape Women’s Rugby World Cup

31 Jan 05:00 PM

OPINION: Organisers aim to boost social media coverage and engage new audiences.

Premium
Alice Soper: There is no better time than now for a Māori Black Ferns team
Opinion

Alice Soper: There is no better time than now for a Māori Black Ferns team

18 Jan 11:00 PM

OPINION: Such an ask may feel audacious but our game needs that this year.

Premium
Opinion: What TJ Perenara's haka tells us about New Zealand
Opinion

Opinion: What TJ Perenara's haka tells us about New Zealand

28 Nov 09:50 PM

OPINION: TJ Perenara has now retired but we can’t say the same about this issue.

Premium
Alice Soper: We must rethink the way we judge women's sporting milestones
Opinion

Alice Soper: We must rethink the way we judge women's sporting milestones

24 Nov 01:00 AM

OPINION: We need to get these milestones right because women's sport is growing.

Premium
Alice Soper: Will Whoopi Goldberg's women's sports network reach ambitious heights?
Opinion

Alice Soper: Will Whoopi Goldberg's women's sports network reach ambitious heights?

17 Nov 03:00 AM

OPINION: I’d pay not to have live game footage cut to some blokes arriving on a bus.

Premium
Alice Soper: Why grassroots rugby is losing female coaches
Opinion

Alice Soper: Why grassroots rugby is losing female coaches

11 Nov 02:00 AM

OPINION: With the Ako Wāhine programme repurposed, where will our women grow?

Premium
Alice Soper: Time to fill the White Ferns’ 20-year test cricket gap
Opinion

Alice Soper: Time to fill the White Ferns’ 20-year test cricket gap

17 Oct 10:50 PM

OPINION: For all their shouts of progress, New Zealand Cricket have stood still on this.

Premium
Alice Soper: Axeing Black Ferns XV missed opportunity ahead of World Cup
Opinion

Alice Soper: Axeing Black Ferns XV missed opportunity ahead of World Cup

13 Oct 04:50 PM

OPINION: Shelving development squad allows rivals to catch up with NZ.

Premium
Alice Soper: Tauihi's ambition means women's sport takes flight
Opinion

Alice Soper: Tauihi's ambition means women's sport takes flight

28 Sep 08:00 PM

OPINION: It’s not just the pay bracket that’s shifted this year.

Premium
Alice Soper: How league's diverse leadership trumps union's struggles
Opinion

Alice Soper: How league's diverse leadership trumps union's struggles

22 Sep 06:00 AM

OPINION: Rugby league's inclusive governance attracts talent, while union struggles.

Premium
Alice Soper: How the Black Ferns can beat England
Opinion

Alice Soper: How the Black Ferns can beat England

13 Sep 11:31 PM

OPINION: The match is pivotal for the Black Ferns' momentum.

Premium
Alice Soper: Paralympics show value of inclusion in sport
Opinion

Alice Soper: Paralympics show value of inclusion in sport

07 Sep 11:00 PM

OPINION: It’s only fair that we include more people in that experience.

Premium
Alice Soper: FPC scorelines show only part of competition needs reviewing
Opinion

Alice Soper: FPC scorelines show only part of competition needs reviewing

01 Sep 02:00 AM

OPINION: Lopsided pattern is not out of place with previous years' results.

Premium
Alice Soper: Black Ferns tour to tell how far away another World Cup victory is
Opinion

Alice Soper: Black Ferns tour to tell how far away another World Cup victory is

25 Aug 12:30 AM

OPINION: The trip north will let us know whether this is the team to get us there.

Premium
Alice Soper: Olympics prove women a safer funding bet
Opinion

Alice Soper: Olympics prove women a safer funding bet

18 Aug 01:00 AM

OPINION: Our women have proven that they will meet the moment and deliver.

Premium
Alice Soper: Money for medals approach to Olympic selection must change
Opinion

Alice Soper: Money for medals approach to Olympic selection must change

20 Jul 09:30 PM

OPINION: The outcome we have seen is that what you water, grows.

Premium
Alice Soper: We can't miss the chance to find next sevens stars
Rugby Sevens

Alice Soper: We can't miss the chance to find next sevens stars

14 Jul 06:00 AM

OPINION: Sevens needs a place for those that want to play it beyond high school.

Premium
Alice Soper: Woodman-Wickliffe shone so brightly people couldn't help but notice
Opinion

Alice Soper: Woodman-Wickliffe shone so brightly people couldn't help but notice

07 Jul 04:00 AM

OPINION: Her legacy has put the women’s game on top.

Premium
Alice Soper: Grouping women and girls together is a failure in strategy
Opinion

Alice Soper: Grouping women and girls together is a failure in strategy

26 Jun 02:00 AM

OPINION: Sports strategies lump all women together, ignoring diverse needs.

Alice Soper: Imagine if NZ rugby treated neighbours the same as England does
Opinion

Alice Soper: Imagine if NZ rugby treated neighbours the same as England does

01 Jun 10:04 PM

OPINION: We're happy to develop their talent as long as they wear a black jersey.

Premium
Alice Soper: Unravelling the truth about women’s sport investment
Opinion

Alice Soper: Unravelling the truth about women’s sport investment

25 May 09:30 PM

OPINION: A pervasive myth in sport is that women’s participation is subsidised by men.

Premium
The story of a women's rugby shield few know about
Black Ferns

The story of a women's rugby shield few know about

10 May 11:00 PM

Alice Soper tells a tale of a relatively unknown piece of silverware.

Premium
Alice Soper: The importance of rugby apprenticeships and sporting adolescence
Black Ferns

Alice Soper: The importance of rugby apprenticeships and sporting adolescence

05 May 01:00 AM

OPINION: We must allow talent to rise up and then raise up the next in line.

Premium
Alice Soper: Black Ferns contract list shows struggle in balancing needs
Black Ferns

Alice Soper: Black Ferns contract list shows struggle in balancing needs

28 Apr 06:00 AM

OPINION: Fixing these legacy issues from within the game are just one piece of the puzzle.

Premium
Alice Soper: America's latest star shows investment in women pays off
Basketball

Alice Soper: America's latest star shows investment in women pays off

11 Apr 02:00 AM

OPINION: Some investments are monetary, others are visionary.

Premium
Alice Soper: NPC broadcast woes a sign of bigger troubles for rugby
NPC

Alice Soper: NPC broadcast woes a sign of bigger troubles for rugby

30 Mar 09:38 PM

OPINION: Rugby is dropping the ball and it will hurt down the line.

Alice Soper: Women's sports coverage needs more than controversy or championships
Opinion

Alice Soper: Women's sports coverage needs more than controversy or championships

19 Mar 12:24 AM

OPINION: Our media landscape is not fully realising the potential of women in the game.

Premium
Do you want Māori or just their haka? - Alice Soper
Super Rugby

Do you want Māori or just their haka? - Alice Soper

06 Mar 01:22 AM

OPINION: The Poua were heard by those who needed it before the translated outrage hit.

Premium
Alice Soper: Blaming one person for poor results will leave netball poorer, just ask rugby
Rugby

Alice Soper: Blaming one person for poor results will leave netball poorer, just ask rugby

25 Feb 10:56 PM

Opinion: Noeline Taurua is not to blame for Netball New Zealand's woes.

Premium
Alice Soper: Rugby’s complex lawbook application only distances fans further
Opinion

Alice Soper: Rugby’s complex lawbook application only distances fans further

16 Feb 10:50 PM

OPINION: There is a growing chasm now for fans to vault.

Premium
Alice Soper: Co-operative's victory can be a blank canvas
Cycling

Alice Soper: Co-operative's victory can be a blank canvas

11 Feb 12:30 AM

OPINION: If we learned anything from the reviews at HPSNZ, it's that a reset is overdue.

Premium
Tough questions about All Blacks selection and violence against women: Alice Soper
All Blacks

Tough questions about All Blacks selection and violence against women: Alice Soper

02 Feb 01:00 AM

OPINION: Judges around the country are moonlighting as All Black selectors.

Premium
Alice Soper: How women’s sport is the loser on finals day
Rugby

Alice Soper: How women’s sport is the loser on finals day

26 Jan 03:00 AM

OPINION: It’s time we started to love our fans with the same fervour that they love sport.

Premium
Alice Soper: What we can learn from men's Lions tours
Opinion

Alice Soper: What we can learn from men's Lions tours

20 Jan 05:00 AM

OPINION: The women's British and Irish Lions tour may not be the boon it seems.

Premium
Alice Soper: Benefits to playing rugby overseas are more than in the pocket
Sport

Alice Soper: Benefits to playing rugby overseas are more than in the pocket

12 Jan 02:26 AM

OPINION: Not everything to be gained from playing overseas is related to pay cheques.

Premium
Alice Soper: Sport's sleeping giant has finally been roused
Sport

Alice Soper: Sport's sleeping giant has finally been roused

03 Jan 11:11 PM

OPINION: We’ve finally opened our eyes to what was always plain to see, writes Alice Soper

Premium
Alice Soper on Govt's trans gender sport stance
Sport

Alice Soper on Govt's trans gender sport stance

26 Dec 11:00 PM

OPINION: Life isn’t fair and neither is sports but we all deserve the right to play.

Premium
Alice Soper: Why Wallaroos have just closed the gap on Black Ferns
Rugby

Alice Soper: Why Wallaroos have just closed the gap on Black Ferns

14 Dec 02:35 AM

The new Wallaroos coach is a big get.

Premium
Alice Soper: Taking hard look at future of women’s sport
Sport

Alice Soper: Taking hard look at future of women’s sport

08 Dec 04:18 AM

OPINION: Can no longer write cheques for sport paid for by sacrifice of others.

Premium
Alice Soper: Aupiki player data tells us who's fighting through the churn
Super Rugby

Alice Soper: Aupiki player data tells us who's fighting through the churn

30 Nov 03:09 AM

'The statistics alone don’t tell us stories, they just suggest where we might find them.'

Premium
Alice Soper: Participation numbers reveal approach needed to realise full potential
Opinion

Alice Soper: Participation numbers reveal approach needed to realise full potential

22 Nov 11:00 PM

OPINION: The more detail you dive into, the more questions present themselves.

Premium
Alice Soper: Hayes' appointment as USWNT coach is gold for all of us
Football

Alice Soper: Hayes' appointment as USWNT coach is gold for all of us

16 Nov 01:01 AM

OPINION: Hayes represents the new school in coaching.

Premium
Alice Soper: Dissecting the WXV attendance issue - what went wrong?
Rugby World Cup

Alice Soper: Dissecting the WXV attendance issue - what went wrong?

09 Nov 05:05 PM

OPINION: Women's rugby needs its marketers to step up their game.

Premium
Alice Soper: New Zealand's national sport is finding someone to blame
Rugby World Cup

Alice Soper: New Zealand's national sport is finding someone to blame

01 Nov 11:01 PM

OPINION: Fans, pundits and players alike, would do well to remember the grassroots way.

Premium
Alice Soper: For rugby to get serious about becoming a global game, it needs to follow the feeling
Rugby World Cup

Alice Soper: For rugby to get serious about becoming a global game, it needs to follow the feeling

18 Oct 02:00 AM

'Every four years, the men’s Rugby World Cup offers us a new darling.'

Premium
Alice Soper: The only constant in women’s sport is change
Super Rugby

Alice Soper: The only constant in women’s sport is change

12 Oct 04:03 AM

OPINION: There is still no strategic vision attached to Super Rugby Aupiki.

Premium
Alice Soper: The rugby character flaw that could prove fatal
Rugby World Cup

Alice Soper: The rugby character flaw that could prove fatal

28 Sep 04:30 AM

OPINION: Rugby loves to tell tales of putting your body on the line.

Premium
Alice Soper: Mixing politics and sport the right proper way
Rugby World Cup

Alice Soper: Mixing politics and sport the right proper way

21 Sep 08:30 PM

Politicians and royals seek wide appeal by joining the cheering crowds

Premium
Alice Soper: Black Ferns squads raise questions as to the state of the women’s game
Black Ferns

Alice Soper: Black Ferns squads raise questions as to the state of the women’s game

13 Sep 12:54 AM

OPINION: The strategy behind Black Ferns XV is just as confusing as the name itself.

Premium
Alice Soper: Why rugby coaches should be held to the same rules as players
Sport

Alice Soper: Why rugby coaches should be held to the same rules as players

30 Aug 08:25 PM

Player rules have loosened, but their bosses have freedom of movement.

Premium
How women's rugby has become unrecognisable in six short years
Opinion

How women's rugby has become unrecognisable in six short years

17 Aug 12:45 AM

OPINION: Alice Soper says the goalposts have shifted, and so have the standards.

Premium
Alice Soper: The downside of women’s sport finally becoming more visible
Sport

Alice Soper: The downside of women’s sport finally becoming more visible

19 Jun 11:00 PM

OPINION: For every action, there is an equal and opposite reaction.

Premium
Alice Soper: The problem with an all-male Black Ferns coaching lineup
Black Ferns

Alice Soper: The problem with an all-male Black Ferns coaching lineup

13 Apr 02:30 AM

Opinion: It’s not about a lack of talent but rather a lack of opportunity.

Premium
Alice Soper: What role do men have in growing women’s sport?
Sport

Alice Soper: What role do men have in growing women’s sport?

10 Apr 10:00 PM

Your assistance is needed but we need to know each other first.

Premium
Alice Soper: Women's game stuck in uncertainty after Black Ferns' triumph
Black Ferns

Alice Soper: Women's game stuck in uncertainty after Black Ferns' triumph

03 Apr 03:00 AM

“To be confirmed” are the three words that are the bane of women’s rugby in Aotearoa.

Premium
Alice Soper: How to fix the crowd issue at Aupiki games
Sport|rugby

Alice Soper: How to fix the crowd issue at Aupiki games

24 Mar 01:00 AM

Opinion: Low attendance is not a problem unique to women’s rugby.

Premium
Alice Soper: Why British and Irish Lions wouldn’t work in women’s game
Sport|rugby

Alice Soper: Why British and Irish Lions wouldn’t work in women’s game

08 Mar 04:30 AM

OPINION: Is this old idea the right one in this brave new world of rugby?

Premium
Alice Soper: What SBW got wrong in anti-trans Twitter storm
Sport

Alice Soper: What SBW got wrong in anti-trans Twitter storm

07 Feb 05:00 AM

OPINION: With great social media audience comes great responsibility.

Premium
Alice Soper: How a gay All Black will help open doors
Sport

Alice Soper: How a gay All Black will help open doors

31 Jan 03:01 AM

OPINION: Johnstone is now the friendly face for all those still hovering in the doorway.

Premium
Alice Soper: Rennie for Black Ferns? The contenders to replace Wayne Smith
Black Ferns

Alice Soper: Rennie for Black Ferns? The contenders to replace Wayne Smith

24 Jan 08:00 PM

OPINION: The different options NZR likely has on the table for next Black Ferns coach.

Premium
Alice Soper: The unoffical New Year Honours list of women’s sport
Women's Rugby World Cup

Alice Soper: The unoffical New Year Honours list of women’s sport

31 Dec 04:00 AM

OPINION: It has been a legend-making year for women across multiple sports in 2022.

Premium
Alice Soper: Sports that are safe for trans athletes are safe for everyone
Sport

Alice Soper: Sports that are safe for trans athletes are safe for everyone

07 Dec 05:00 AM

Change is a constant part of sport - so open up and play on.

Premium
Alice Soper: Cry into your non-alcoholic beer, you cowards - why I’m opting out of Fifa World Cup
Football

Alice Soper: Cry into your non-alcoholic beer, you cowards - why I’m opting out of Fifa World Cup

24 Nov 01:07 AM

Opinion: Acceptance is all we really want from our sporting community.

Premium
Alice Soper: Black Ferns schedule clash exposes rugby’s grim vision for women
Rugby

Alice Soper: Black Ferns schedule clash exposes rugby’s grim vision for women

27 Oct 01:00 AM

What is true for me down at the grassroots will be true for the public this Saturday.

Premium
Alice Soper: Stories from the crowd at the World Cup
Sport|rugby

Alice Soper: Stories from the crowd at the World Cup

15 Oct 10:30 PM

Opinion: There are women in the crowd who brought rugby to this record-breaking moment.

Premium
Now is the hour: Alice Soper on why we must get behind the Black Ferns
Sport|rugby

Now is the hour: Alice Soper on why we must get behind the Black Ferns

06 Oct 07:00 PM

Saturday looms as an incredible event for rugby fans and the sun is meant to shine.

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