Latest from Tourism NZ

Controversial 'Everyone Must Go!' campaign hailed a 'winner'

Nearly 8000 extra Aussies visited in autumn, injecting an extra $22m into the NZ economy.

New heights: Skyline Enterprises' pre-tax profit doubles to $61m

The business' operations in Queenstown have reached new heights, but its casino is down.

Opinion: Why Govt spending on tourism is great news for Kiwis wanting to leave

OPINION: Louise Upston champions a $35m tourism package to boost growth.

Come and find your 100% Pure New Zealand

Tourism New Zealand's new global campaign encourages tourists to "find their 100% Pure New Zealand". Video / Supplied

100% Pure New Zealand campaign gets $5.5m relaunch

The new campaign replaces the If You Seek campaign which has run since 2022.

Overseas visitor numbers up in April but still lagging behind pre-Covid levels

Stats show a Covid catch-up persists, as millions are poured into tourism campaigns.

NZ Herald Live: Christopher Luxon and Louise Upston make tourism announcement

Christopher Luxon and Louise Upston make tourism announcement

Herald NOW: International tourists spending more but still below pre-Covid levels

Tourism spending rebounds but remains below pre-Covid levels. Video / Herald NOW

International tourism hits $12.2b, still 14% below pre-Covid levels

Visitor numbers to NZ rose 4.3% to 3.32 million, which is 86% of pre-pandemic levels.