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Phil Gifford
Contributing Sports Writer

Phil Gifford is a Contributing Sports Writer for NZME. He is one of the most-respected voices in New Zealand sports journalism.

At the age of 12, I penned my first sports piece in 1959 for the Waihi College school magazine—a report on the final test of that year’s series with the Lions. In the early hours, my father and I caught a bus from Waihi, queued up outside Eden Park, and stood on the muddy Dominion Rd end terraces as the Lions secured the victory with a score of 9-6. Reflecting on that day, it's still incredible to me that my journey, beginning in 1965 as a cadet at the Herald, allowed me to make a living based on watching sport all over the world and connecting with great athletes. From meeting legends like Sir Edmund Hillary, Dame Valerie Adams, Stirling Moss, and Richie McCaw, to attending events ranging from the Olympics to the Rugby World Cup and Commonwealth Games, I've been able to claim it as work. Yet through it all, one thing has remained a constant. In the minutes before a big rugby game, I still feel the frisson of anticipation that country kid did at Eden Park in ’59.

Check out Phil’s latest content
Premium
Phil Gifford: Why Stu Wilson remains a unique All Blacks legend
Opinion

Phil Gifford: Why Stu Wilson remains a unique All Blacks legend

09 Jun 02:45 AM
Premium
Phil Gifford: The rise of the Blues – a season of resilience and comeback
Opinion

Phil Gifford: The rise of the Blues – a season of resilience and comeback

08 Jun 06:05 PM

OPINION: That last-second try in Hamilton sealed the upset of the season.

Premium
Phil Gifford: Tavatavanawai must be an All Black, despite Highlanders' failure
Opinion

Phil Gifford: Tavatavanawai must be an All Black, despite Highlanders' failure

01 Jun 10:00 PM

OPINION: Eight talking points from the final regular season round of Super Rugby Pacific.

Premium
All-Kiwi Super Rugby final looms  - Phil Gifford
Opinion

All-Kiwi Super Rugby final looms - Phil Gifford

25 May 08:00 PM

It would be extraordinary if the final of Super Rugby Pasifika wasn’t played in Hamilton.

Premium
Phil Gifford: Moana Pasifika's stunning win reshapes Super Rugby landscape
Opinion

Phil Gifford: Moana Pasifika's stunning win reshapes Super Rugby landscape

18 May 09:30 PM

OPINION: Superman wears a Moana jersey and his secret identity is Ardie Savea.

Premium
Phil Gifford: The Super Rugby Pacific final to put your money on
Opinion

Phil Gifford: The Super Rugby Pacific final to put your money on

11 May 06:00 PM

OPINION: In a potential dress rehearsal for the final, Damian McKenzie provided the spark.

Premium
The unlucky six: Stars who missed out on All Blacks jersey
Rugby|all blacks

The unlucky six: Stars who missed out on All Blacks jersey

09 May 09:20 AM

Bob Graham was retained as Auckland captain over Wilson Whineray in 1963.

Premium
Phil Gifford: The best half of rugby this season
Opinion

Phil Gifford: The best half of rugby this season

04 May 11:00 PM

Canes and Chiefs put on a great second-half show after sleep-inducing first 40.

Premium
Phil Gifford: How Super Rugby 2025 is captivating fans again
Opinion

Phil Gifford: How Super Rugby 2025 is captivating fans again

27 Apr 06:19 PM

OPINION: Super Rugby Pacific has been highly entertaining in 2025, with unexpected upsets.

Premium
Phil Gifford: The Hurricane who looks like an All Black every time he plays
Opinion

Phil Gifford: The Hurricane who looks like an All Black every time he plays

30 Mar 08:30 PM

OPINION: What shaped as a pretty boring round of Super Rugby Pacific had everything.

Grizz Wyllie: The soft side of All Blacks legendary hard man
All Blacks

Grizz Wyllie: The soft side of All Blacks legendary hard man

25 Mar 03:45 AM

Alex Wyllie introduced grid skill training to NZ rugby in 1982.

Premium
Phil Gifford: Is Hoskins Sotutu doing enough for an All Blacks return?
Opinion

Phil Gifford: Is Hoskins Sotutu doing enough for an All Blacks return?

23 Mar 08:24 PM

OPINION: The Blues No 8's form is symptomatic of his side's struggles.

Premium
Phil Gifford: Flashpoints from 60 years in sports journalism
Opinion

Phil Gifford: Flashpoints from 60 years in sports journalism

20 Mar 09:20 PM

OPINION: Herald sportswriter recalls standout moments from 60 years on the job.

Premium
Phil Gifford: Forget the bomb squad, Crusaders prove rugby should be beautiful
Opinion

Phil Gifford: Forget the bomb squad, Crusaders prove rugby should be beautiful

16 Mar 08:00 PM

OPINION: There were tight derby matches and a spectacular blow-out.

Premium
Phil Gifford: The new faces that could redefine the All Blacks
Opinion

Phil Gifford: The new faces that could redefine the All Blacks

13 Mar 03:00 AM

OPINION: Du’Plessis Kirifi’s hard work might earn him a spot in the All Blacks.

Premium
Phil Gifford: The Super Rugby Pacific loss that stung the most
Opinion

Phil Gifford: The Super Rugby Pacific loss that stung the most

09 Mar 05:56 PM

OPINION: Eight talking points from week four of Super Rugby Pacific.

Premium
Phil Gifford: The man to turn the Crusaders back into contenders
Opinion

Phil Gifford: The man to turn the Crusaders back into contenders

06 Mar 11:29 PM

OPINION: Codie Taylor's comeback is one big storyline this weekend.

Premium
Phil Gifford: The forgotten All Black showing why he needs another chance
Opinion

Phil Gifford: The forgotten All Black showing why he needs another chance

02 Mar 06:02 PM

OPINION: Seven talking points from week three of Super Rugby Pacific.

Premium
Phil Gifford: Why New Zealand rugby needs the Blues to be great
Opinion

Phil Gifford: Why New Zealand rugby needs the Blues to be great

27 Feb 06:20 PM

OPINION: Last year's champions need to rise for good of the game.

Premium
Phil Gifford: Have the Highlanders found the new Ma'a Nonu?
Super Rugby

Phil Gifford: Have the Highlanders found the new Ma'a Nonu?

23 Feb 04:37 PM

OPINION: Seven talking points from week two of Super Rugby Pacific.

Premium
Phil Gifford: We will know this week whether the Crusaders are back
Opinion

Phil Gifford: We will know this week whether the Crusaders are back

20 Feb 05:07 PM

OPINION: Six talking points heading into the second round of Super Rugby Pacific.

Premium
Phil Gifford: Do the Highlanders have the best player in Super Rugby?
Opinion

Phil Gifford: Do the Highlanders have the best player in Super Rugby?

16 Feb 05:00 PM

OPINION: The Southern Hemisphere's competition came back with a bang.

Premium
Phil Gifford: The big selection questions ahead of opening weekend
Opinion

Phil Gifford: The big selection questions ahead of opening weekend

13 Feb 08:58 PM

OPINION: Injuries were a concern for many teams last year.

Premium
Phil Gifford: A match-maker’s dream and rugby’s saddest story
Opinion

Phil Gifford: A match-maker’s dream and rugby’s saddest story

09 Feb 04:46 PM

OPINION: The Chiefs will need no reminder how much effort is needed to beat the new Blues.

Premium
Phil Gifford: Rugby's pivotal year - six talking points for 2025
Opinion

Phil Gifford: Rugby's pivotal year - six talking points for 2025

06 Feb 08:00 PM

OPINION: Rugby faces a pivotal year in 2025.

Phil Gifford: The All Black who refused apartheid – Ken Gray’s enduring impact
Opinion

Phil Gifford: The All Black who refused apartheid – Ken Gray’s enduring impact

05 Feb 05:00 PM

OPINION: Gray refused to tour South Africa.

Premium
Phil Gifford: Where does rugby go from here? The hits and misses of 2024
Opinion

Phil Gifford: Where does rugby go from here? The hits and misses of 2024

28 Nov 07:00 PM

OPINION: What worked, what didn't, and what we have learned this year.

Premium
Phil Gifford: Areas where All Blacks failed and flourished against Italy
Opinion

Phil Gifford: Areas where All Blacks failed and flourished against Italy

24 Nov 08:56 PM

OPINION: The picture is becoming clear for Scott Robertson.

Premium
Phil Gifford: The All Black who bettered the world's best in Paris defeat
Opinion

Phil Gifford: The All Black who bettered the world's best in Paris defeat

17 Nov 07:07 PM

OPINION: On his 24th birthday, Cam Roigard proved he's the real deal.

Premium
Phil Gifford: All Blacks must be wary of chaotic French and their talisman
All Blacks

Phil Gifford: All Blacks must be wary of chaotic French and their talisman

15 Nov 10:00 PM

OPINION: Dupont is the perfect gold standard for All Blacks halfbacks.

Premium
Phil Gifford: Hype meets reality – what we learned in All Blacks' Dublin masterclass
All Blacks

Phil Gifford: Hype meets reality – what we learned in All Blacks' Dublin masterclass

10 Nov 07:00 PM

OPINION: The victory was a major statement.

Premium
Phil Gifford: Grant Nisbett reflects on 40 years as the voice of New Zealand rugby
Rugby

Phil Gifford: Grant Nisbett reflects on 40 years as the voice of New Zealand rugby

08 Nov 01:00 AM

The commentary doyenne looks back on the highs and lows of his career.

Premium
Phil Gifford: Time for Damian McKenzie to prove Scott Robertson right
All Blacks

Phil Gifford: Time for Damian McKenzie to prove Scott Robertson right

07 Nov 10:05 PM

OPINION: Injuries have handed the 29-year-old another shot at the starting No 10.

Premium
Phil Gifford: All Blacks' season delicately poised after England choke
All Blacks

Phil Gifford: All Blacks' season delicately poised after England choke

03 Nov 08:00 PM

OPINION: Logic suggests the All Blacks will require a step up to win against Ireland.

Premium
Phil Gifford's talking points: Rattling the rush defence against England
All Blacks

Phil Gifford's talking points: Rattling the rush defence against England

01 Nov 09:32 PM

OPINION: How the All Blacks plan to counter England’s defensive strategies and more.

Premium
Phil Gifford: Where Japan will have glimmers of hope to beat ABs
Opinion

Phil Gifford: Where Japan will have glimmers of hope to beat ABs

24 Oct 09:00 PM

OPINION: There are two areas to watch.

Premium
From Mt Albert to Wimbledon: Chris Lewis’ inspiring tennis journey and academy success
Tennis

From Mt Albert to Wimbledon: Chris Lewis’ inspiring tennis journey and academy success

23 Oct 09:05 PM

Chris Lewis shares his remarkable tennis journey with Phil Gifford.

Premium
How Brian Lochore's gentle leadership shaped New Zealand rugby
All Blacks

How Brian Lochore's gentle leadership shaped New Zealand rugby

04 Oct 07:12 PM

How a humble farmer became a World Cup-winning coach: Brian Lochore’s legendary journey.

Premium
Phil Gifford: Is the All Blacks' No 10 jersey Beauden Barrett's again?
Opinion

Phil Gifford: Is the All Blacks' No 10 jersey Beauden Barrett's again?

29 Sep 01:30 AM

OPINION: Scott Robertson will be no clearer to who his man at first five is.

Premium
Phil Gifford: Razor plays it safe when All Blacks need convincing performance
Opinion

Phil Gifford: Razor plays it safe when All Blacks need convincing performance

27 Sep 02:00 AM

OPINION: Scott Robertson hasn't thrown the baby out with the bath water after Sydney.

Premium
Phil Gifford: Time for All Blacks to take a punt on Plummer
All Blacks

Phil Gifford: Time for All Blacks to take a punt on Plummer

23 Sep 07:30 PM

OPINION: Phil Gifford weighs in on the All Blacks' win.

Premium
Phil Gifford: George Nepia and the Invincibles' legacy 100 years later
All Blacks

Phil Gifford: George Nepia and the Invincibles' legacy 100 years later

19 Sep 07:28 PM

The Invincible fullback's legacy is unbeatable.

Premium
Phil Gifford: Has Razor named his own 'bomb squad' to face Wallabies?
All Blacks

Phil Gifford: Has Razor named his own 'bomb squad' to face Wallabies?

19 Sep 06:00 AM

OPINION: Three hefty front-rowers will cause Australia serious issues.

Premium
Phil Gifford: What Razor needs to sharpen before Bledisloe Cup
Opinion

Phil Gifford: What Razor needs to sharpen before Bledisloe Cup

08 Sep 06:30 PM

OPINION: If there was ever a time for Scott Robertson’s relentless optimism, it’s now.

Premium
Phil Gifford: All Blacks can't better the Boks in man-to-man combat
Opinion

Phil Gifford: All Blacks can't better the Boks in man-to-man combat

05 Sep 09:35 PM

OPINION: The All Blacks may find space out wide can help defuse the bomb squad.

Premium
Phil Gifford: Where the All Blacks struggled most against Boks
Opinion

Phil Gifford: Where the All Blacks struggled most against Boks

01 Sep 08:10 PM

OPINION: There's one task the All Blacks need to take seriously before Sunday's rematch.

Premium
Rugby and robbery: The untold story of a journalist's brush with death in South Africa
All Blacks

Rugby and robbery: The untold story of a journalist's brush with death in South Africa

27 Aug 05:02 PM

The latest fascinating chapter in a 103-year arm wrestle awaits.

Premium
Phil Gifford: Why does South Africa remain our greatest rugby competitor?
All Blacks

Phil Gifford: Why does South Africa remain our greatest rugby competitor?

26 Aug 05:14 PM

Blood, politics and rugby: Inside the All Blacks and Springboks' century-long rivalry.

Premium
Phil Gifford: Eden Park to tell how much damage done by South African Super exit
All Blacks

Phil Gifford: Eden Park to tell how much damage done by South African Super exit

16 Aug 08:53 PM

OPINION: Super Rugby Pacific does not prepare All Blacks to smash Springboks forwards.

Premium
Phil Gifford: The chance that must be taken by All Blacks at Eden Park
Opinion

Phil Gifford: The chance that must be taken by All Blacks at Eden Park

11 Aug 06:15 PM

OPINION: TJ Perenara is not as quick as he was a decade ago.

Premium
Phil Gifford: Jordan at 14 or 15? Questions from the All Blacks squad naming
All Blacks

Phil Gifford: Jordan at 14 or 15? Questions from the All Blacks squad naming

29 Jul 06:00 AM

OPINION: One question looms above all others for this All Blacks squad.

Premium
Phil Gifford: Midfield maestros give Razor plenty to ponder for Rugby Championship
All Blacks

Phil Gifford: Midfield maestros give Razor plenty to ponder for Rugby Championship

22 Jul 12:00 AM

OPINION: Anton Lienert-Brown and Billy Proctor's efforts against Fiji won't go unnoticed.

Premium
All Blacks legend: How to fix the lineout woes
All Blacks

All Blacks legend: How to fix the lineout woes

19 Jul 01:00 AM

Keven Mealamu doesn't feel endless drills are necessary.

Premium
Phil Gifford: Awful lineout main issue for All Blacks
Opinion

Phil Gifford: Awful lineout main issue for All Blacks

14 Jul 11:30 PM

OPINION: The All Blacks’ efforts on their own throw in the first half bordered on farce.

Premium
Phil Gifford: The impossible dream rule change for rugby
Opinion

Phil Gifford: The impossible dream rule change for rugby

11 Jul 11:00 PM

OPINION: Dealing with England’s suffocating rush defence will again be a factor.

Premium
Phil Gifford: The Robertson experiments that worked in first test
Opinion

Phil Gifford: The Robertson experiments that worked in first test

07 Jul 09:15 PM

OPINION: Two players delivered after keeping a 123-test All Black on the bench.

Premium
Phil Gifford: Why Razor's first big call leaves him a safety net
All Blacks

Phil Gifford: Why Razor's first big call leaves him a safety net

04 Jul 02:04 AM

OPINION: Scott Robertson has a safe pair of hands to assist the All Blacks late on.

Premium
Phil Gifford's best All Blacks XV since rugby went professional
All Blacks

Phil Gifford's best All Blacks XV since rugby went professional

02 Jul 01:02 AM

These are the greatest All Blacks of the professional era, from the rugby field to fame.

Premium
Phil Gifford: Key switch gives England flexibility against All Blacks
Opinion

Phil Gifford: Key switch gives England flexibility against All Blacks

30 Jun 07:00 PM

OPINION: The steely answer to the move will need to come from the All Blacks' forwards.

Premium
Phil Gifford: Four things to ponder in first All Blacks squad
All Blacks

Phil Gifford: Four things to ponder in first All Blacks squad

30 Jun 05:02 AM

OPINION: Time to reflect on Scott Robertson's choices for 2024.

Premium
Phil Gifford: Four attributes Robertson shares with successful ABs coaches
Sport

Phil Gifford: Four attributes Robertson shares with successful ABs coaches

23 Jun 10:15 PM

OPINION: Sky's series has shown there's a lot more depth to the All Blacks coach.

Premium
Phil Gifford's Super Rugby season-ending awards
Opinion

Phil Gifford's Super Rugby season-ending awards

23 Jun 06:00 AM

OPINION: After the Blues' triumph, it's time to hand out some awards – and a brickbat.

Premium
Icons in Black: The best locks and front-rowers of the pro era
All Blacks

Icons in Black: The best locks and front-rowers of the pro era

20 Jun 05:15 PM

These are the greatest All Blacks of the professional era, from the rugby field to fame.

Premium
Icons in Black: The best halfbacks and loose forwards since '96
All Blacks

Icons in Black: The best halfbacks and loose forwards since '96

19 Jun 07:30 PM

These are the greatest All Blacks of the professional era.

Premium
Icons in Black: The best midfielders and first fives of the pro era
All Blacks

Icons in Black: The best midfielders and first fives of the pro era

18 Jun 07:30 PM

These are the greatest All Blacks of the professional era, from the rugby field to fame.

Premium
Icons in Black: The best fullbacks and wingers of the professional era
All Blacks

Icons in Black: The best fullbacks and wingers of the professional era

17 Jun 05:10 PM

These are the greatest All Blacks of the professional era, from the rugby field to fame.

Premium
Phil Gifford: The huge challenge for Chiefs in Super Rugby Pacific final
Opinion

Phil Gifford: The huge challenge for Chiefs in Super Rugby Pacific final

16 Jun 05:21 PM

OPINION: There are a host of individual match-ups to add to the drama in Saturday’s final.

Phil Gifford: The vital areas ahead of Razor's first All Blacks test
Opinion

Phil Gifford: The vital areas ahead of Razor's first All Blacks test

13 Jun 11:00 PM

OPINION: Five things to watch ahead of the first All Blacks test under Scott Robertson.

Premium
Phil Gifford: The ABs No 10 is 'a lock'
Super Rugby

Phil Gifford: The ABs No 10 is 'a lock'

09 Jun 09:47 PM

ANALYSIS: The Super Rugby Pacific playoffs are heating up as the semis approach.

Premium
Phil Gifford: Four vital keys for Razor when picking first All Blacks squad
Sport

Phil Gifford: Four vital keys for Razor when picking first All Blacks squad

06 Jun 10:00 PM

The squad of 32 is for the first three tests of the 2024 rugby season.

Premium
Phil Gifford: Crusaders should stick with embattled coach Rob Penney
Super Rugby

Phil Gifford: Crusaders should stick with embattled coach Rob Penney

02 Jun 08:30 PM

OPINION: As bad as this season was, there are two reasons Penney deserves another chance.

Premium
Phil Gifford on rugby's governance shake-up: What went wrong?
Rugby

Phil Gifford on rugby's governance shake-up: What went wrong?

30 May 11:15 PM

The future of rugby in New Zealand and governance turmoil explained.

Premium
Phil Gifford: Does defeat damage the Blues?
Super Rugby

Phil Gifford: Does defeat damage the Blues?

27 May 02:00 AM

OPINION: The Crusaders once again showed the Blues that winning in Christchurch is tough.

Premium
Phil Gifford: Title is Blues' to lose
Super Rugby

Phil Gifford: Title is Blues' to lose

19 May 05:05 PM

OPINION: Phil Gifford breaks down what we saw over Super Rugby Pacific's latest round.

Sid Going 1943-2024: ‘Super Sid’ was a nickname that defined the man, writes Phil Gifford
All Blacks

Sid Going 1943-2024: ‘Super Sid’ was a nickname that defined the man, writes Phil Gifford

17 May 11:30 PM

'One of the most exciting footballers to ever play the game.'

Premium
Phil Gifford: Eden Park thriller preview of final
Super Rugby

Phil Gifford: Eden Park thriller preview of final

12 May 11:46 PM

OPINION: For a dying competition, Super Rugby Pacific had a massive weekend.

Premium
Super Rugby talking points: Stars surely aligning for Kiwi franchise
Super Rugby

Super Rugby talking points: Stars surely aligning for Kiwi franchise

05 May 07:00 AM

OPINION: Phil Gifford breaks down what we saw over Super Rugby Pacific's latest round.

Premium
Super Rugby talking points: All Black's tackle stirs controversy
Super Rugby

Super Rugby talking points: All Black's tackle stirs controversy

28 Apr 11:00 PM

OPINION: Phil Gifford breaks down what we saw over Super Rugby Pacific's Anzac round.

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Phil Gifford: Two title favourites on course for collision
Super Rugby

Phil Gifford: Two title favourites on course for collision

21 Apr 08:30 PM

OPINION: Kiwi teams heading in opposite directions are among the main talking points.

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Super Rugby talking points: Hurricanes are the real deal
Opinion

Super Rugby talking points: Hurricanes are the real deal

14 Apr 05:30 PM

Even without Cam Roigard, the Wellington side look a class above.

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Phil Gifford: Rugby's biggest balls-ups of last century
Rugby

Phil Gifford: Rugby's biggest balls-ups of last century

12 Apr 04:00 AM

The highs and lows: A look back at NZ rugby's defining moments.

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