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Greg Bruce
Senior multimedia journalist

Greg Bruce is a Senior multimedia journalist for NZ Herald

Greg Bruce began at the Herald in 2016 after five years as a freelance writer. He studied at University of Auckland, B.A. (Hons) philosophy; and Auckland University of Technology, Bachelor of Communication Studies. He writes features, profiles, reviews and essays across a range of subjects, has won four national awards for feature writing and his work has been published in Metro, North & South, the Guardian and the Spinoff. His first book Rugby Head was published in 2022. He was born and raised in Auckland, where he still lives.

Check out Greg’s latest content
Air NZ's premium economy v Skycouch: Which is the winner?
Travel

Air NZ's premium economy v Skycouch: Which is the winner?

08 May 07:00 PM
Premium
Greg Bruce: Surviving a midlife health scare in a Chinese hotel gym
Lifestyle

Greg Bruce: Surviving a midlife health scare in a Chinese hotel gym

28 Apr 01:00 AM

I woke at 5am in Shanghai and couldn't get back to sleep, so I went to the gym.

Half of Kiwi adults overwhelmed by phone notifications, study reveals
Lifestyle

Half of Kiwi adults overwhelmed by phone notifications, study reveals

21 Apr 05:00 PM

2degrees commissioned the study, highlighting the mental impact of notifications.

The magic of Shanghai's unique allure
Travel

The magic of Shanghai's unique allure

19 Apr 07:00 PM

Shanghai is now easier to visit for Kiwis, with no visa needed for stays under 30 days.

Premium
From Ali Mau to Air NZ: 22 of the best lifestyle and entertainment stories of the year so far
Lifestyle

From Ali Mau to Air NZ: 22 of the best lifestyle and entertainment stories of the year so far

18 Apr 12:00 AM

While you enjoy a long weekend break, catch up on some of the best stories of 2025 so far.

Premium
‘We can’t do it all’: Teachers sound alarm on new curriculum chaos
Lifestyle

‘We can’t do it all’: Teachers sound alarm on new curriculum chaos

11 Apr 07:00 PM

Overwhelmed, with insufficient training and resources, teachers fear burnout and exodus.

Premium
Opinion: How Adolescence highlights the digital dilemma for parents
Lifestyle

Opinion: How Adolescence highlights the digital dilemma for parents

28 Mar 09:00 PM

'Adolescence' depicts the dangers of radicalisation through online content.

Premium
30 Years of defiance: How one man changed New Zealand dance forever
Entertainment

30 Years of defiance: How one man changed New Zealand dance forever

21 Mar 07:00 PM

He wants Black Grace to last for 200 years and he doesn't care what anyone thinks.

Premium
A teacher tells: NZ kids are not prepared for school and parents are to blame
Lifestyle

A teacher tells: NZ kids are not prepared for school and parents are to blame

14 Mar 05:00 PM

A teacher tells how kids are arriving at school unprepared and without basic life skills.

Premium
Dame Theresa Gattung: Burned out and on the brink, here’s what kept her going
Lifestyle

Dame Theresa Gattung: Burned out and on the brink, here’s what kept her going

07 Mar 07:00 PM

She's been through the wringer, but the business titan isn't giving up without a fight.

Premium
Opinion: I stopped wearing deodorant 15 years ago, and I don’t smell
Opinion

Opinion: I stopped wearing deodorant 15 years ago, and I don’t smell

14 Feb 08:00 PM

I stopped wearing deodorant in my early 30s and haven't used it for more than a decade.

Premium
‘Drunk on power’: Rose Matafeo on Junior Taskmaster hosting challenge
Entertainment

‘Drunk on power’: Rose Matafeo on Junior Taskmaster hosting challenge

14 Feb 04:00 PM

The London-based Kiwi comedian says she enjoys talking to children far more than adults.

Premium
Greg Bruce: Can AI really replace writers? My experience with NotebookLM
Lifestyle

Greg Bruce: Can AI really replace writers? My experience with NotebookLM

24 Jan 10:00 PM

OPINION: Google's NotebookLM offers creative support but sparks anxiety over AI's role.

Premium
How ADHD shaped the rise and fall of a 2010s web pioneer
Lifestyle

How ADHD shaped the rise and fall of a 2010s web pioneer

17 Jan 11:00 PM

Why ADHD drives Unilad and LADBible founder Alex Partridge's creativity and struggles.

Premium
The rise of male sex toys: How technology is removing the stigma and increasing the pleasure
Lifestyle

The rise of male sex toys: How technology is removing the stigma and increasing the pleasure

03 Jan 08:00 PM

WARNING: This story contains sexual content and is suitable for adults only.

Premium
Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown
Entertainment

Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown

03 Jan 03:00 AM

Jack Tame: 'I was really chuffed that what I do was recognised as journalism'

Premium
Auckland's best beaches: From Piha's chaos to Cheltenham's calm
Travel

Auckland's best beaches: From Piha's chaos to Cheltenham's calm

02 Jan 07:00 PM

Discover Auckland's best beaches, from Long Bay to Mission Bay.

Premium
Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'
Entertainment

Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'

02 Jan 01:00 AM

The TV and radio star's raw and revealing new book tells a story of terror and suffering.

Premium
In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him
Entertainment

In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him

01 Jan 03:00 AM

Since 2021, he's been through almost unbearable suffering. Now, he's telling the story.

Premium
9 ways AI can change your life in 2025
Lifestyle

9 ways AI can change your life in 2025

31 Dec 04:00 PM

Your New Year's resolutions are about to get a big helping hand.

Premium
How Erin Routliffe went from rock bottom to world No 1
Lifestyle

How Erin Routliffe went from rock bottom to world No 1

30 Dec 07:00 PM

Twice, she nearly walked away from tennis forever. This year, she became world No 1.

Premium
Which streaming platform is the best value for money? Our reviewers give their picks
Entertainment

Which streaming platform is the best value for money? Our reviewers give their picks

30 Dec 03:00 AM

A highly subjective power list of five of the best subscription streaming platforms.

Premium
NZ comedian Bubbah on mental health and going off-grid
Entertainment

NZ comedian Bubbah on mental health and going off-grid

27 Dec 04:00 AM

'I've grown up': Bubbah, aka Tina from Turners, on the moment that changed her life.

Premium
Greg Bruce: Let's talk about giving my 11-year-old a phone
Opinion

Greg Bruce: Let's talk about giving my 11-year-old a phone

25 Dec 07:00 PM

OPINION: We all worry about what phone ownership does to kids. But what about parents?

The best TV of the year – and the biggest disappointment
Entertainment

The best TV of the year – and the biggest disappointment

20 Dec 11:00 PM

This year of TV has had something for everyone.

Is Beverly Hills the most ludicrously swanky place on the planet?
Travel

Is Beverly Hills the most ludicrously swanky place on the planet?

20 Dec 07:00 PM

If David Beckham can drop $2000 on a Burberry hoodie, so can you... (dream to)

Premium
All the must-see TV for 2025
Entertainment

All the must-see TV for 2025

18 Dec 04:00 PM

These are the television shows you need to be watching next year.

Premium
Why these quick games will become your family's new favourites
Lifestyle

Why these quick games will become your family's new favourites

15 Dec 01:00 AM

Discover family-friendly games under 30 minutes, perfect for avoiding Monopoly disputes.

Premium
Boardroom to Burning Man: The transformation of Rob Fyfe
Lifestyle

Boardroom to Burning Man: The transformation of Rob Fyfe

13 Dec 07:00 PM

Rob Fyfe is a man who knows what he wants.

Premium
Greg Bruce: Why my kids’ foul mouths might not be such a big deal
Opinion

Greg Bruce: Why my kids’ foul mouths might not be such a big deal

06 Dec 10:00 PM

OPINION: Are your kids swearing too much? Or just the right amount?

Premium
Opinion: Is pavlova the world's greatest dessert - or just an eggy mess?
Opinion

Opinion: Is pavlova the world's greatest dessert - or just an eggy mess?

02 Dec 10:00 PM

OPINION: Dan Ahwa and Greg Bruce make the case for and against pavlova.

Premium
How Erin Routliffe went from rock bottom to world No 1
Lifestyle

How Erin Routliffe went from rock bottom to world No 1

29 Nov 07:00 PM

Twice, she nearly walked away from tennis forever. This year, she became world No 1.

Premium
Greg Bruce: All the leading parenting styles, ranked
Lifestyle

Greg Bruce: All the leading parenting styles, ranked

08 Nov 09:00 PM

OPINION: Tiger, lighthouse, helicopter... a subjective power ranking of parenting styles.

Premium
Greg Bruce: Why I traded my iPhone for an android
Opinion

Greg Bruce: Why I traded my iPhone for an android

25 Oct 11:00 PM

OPINION: After a lifetime of iPhone use, switching to a Samsung changed Greg Bruce's life.

Premium
41 of the best lifestyle and entertainment interviews of the year so far
Lifestyle

41 of the best lifestyle and entertainment interviews of the year so far

25 Oct 09:00 PM

While you enjoy a long weekend break, catch up on some of the best stories of 2024 so far.

From stress to serenity in less than two days: How this Waiheke getaway changed me
Travel

From stress to serenity in less than two days: How this Waiheke getaway changed me

16 Oct 11:00 PM

Greg Bruce practices the 'Joy of Missing Out' on an island built for escapism.

Premium
Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'
Entertainment

Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'

12 Oct 04:00 PM

The TV and radio star's raw and revealing new book tells a story of terror and suffering.

Premium
In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him
Entertainment

In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him

03 Oct 11:16 PM

Since 2021, he's been through almost unbearable suffering. Now, he's telling the story.

Premium
The rise of male sex toys: How technology is removing the stigma and increasing the pleasure
Lifestyle

The rise of male sex toys: How technology is removing the stigma and increasing the pleasure

27 Sep 01:01 AM

WARNING: This story contains sexual content and is suitable for adults only.

Premium
Double Olympic gold medallist Ellesse Andrews, her dad and the redemption of NZ cycling
Lifestyle

Double Olympic gold medallist Ellesse Andrews, her dad and the redemption of NZ cycling

20 Sep 08:00 PM

Ellesse Andrews and her dad Jon have delivered a feel-good redemption story for the ages.

Premium
Greg Bruce: It will cost hundreds of dollars to treat my cat’s anxiety. Is it worth it?
Opinion

Greg Bruce: It will cost hundreds of dollars to treat my cat’s anxiety. Is it worth it?

03 Sep 02:00 AM

OPINION: You can spend a lot of money treating your pet's mental health, but should you?

Premium
31 great gifts to get your dad this Father's Day — and 12 to avoid at all costs
Lifestyle

31 great gifts to get your dad this Father's Day — and 12 to avoid at all costs

26 Aug 06:00 AM

Don't know what to get dad for Father's Day? A dad is here to help.

Premium
'The system can’t be wrong, what have you done' and other stories about how AI is ruining lives
Entertainment

'The system can’t be wrong, what have you done' and other stories about how AI is ruining lives

23 Aug 10:00 PM

The author of a new book on AI says it is 'too important to be left to technologists'.

Premium
Greg Bruce: Power-ranking Auckland’s shopping malls
Opinion

Greg Bruce: Power-ranking Auckland’s shopping malls

15 Aug 09:00 PM

OPINION: One Auckland mall is a clear winner, but there are some surprising losers.

Premium
Forget Barry Crump - this is the new face of the New Zealand bush
Lifestyle

Forget Barry Crump - this is the new face of the New Zealand bush

06 Aug 10:00 PM

Sam Gibson wants to bring our bush back from the brink.

Premium
Thinking of getting a vasectomy in NZ? Kiwi men share what it's really like
Lifestyle

Thinking of getting a vasectomy in NZ? Kiwi men share what it's really like

30 Jul 05:00 PM

Kiwi men share their experiences about what really goes on.

Premium
From breakfast to sexfest: How to optimise your day for health and happiness, according to experts
Lifestyle

From breakfast to sexfest: How to optimise your day for health and happiness, according to experts

30 Jul 01:00 AM

OPINION: Living a happy life seems like a good idea but could it be counterproductive?

Premium
Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown
Entertainment

Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown

06 Jul 12:50 AM

Jack Tame: 'I was really chuffed that what I do was recognised as journalism'

Premium
Why Matariki matters: Stacey Morrison thinks Aotearoa is going to be just fine
Entertainment

Why Matariki matters: Stacey Morrison thinks Aotearoa is going to be just fine

22 Jun 08:00 PM

Stacey Morrison says Matariki is the time to ask: 'What does it mean to be us?'

Premium
Men: To fix ourselves, it's time to stop thinking about ourselves
Lifestyle

Men: To fix ourselves, it's time to stop thinking about ourselves

12 Jun 04:00 AM

Men's health week is about men.

Premium
Opinion: I sat in cafes for hours every day for 3 years - how long is too long to hog a table?
Lifestyle

Opinion: I sat in cafes for hours every day for 3 years - how long is too long to hog a table?

11 Jun 12:13 AM

OPINION: Ejecting journalists after an hour? Bad. Questioning their news sense? Worse.

Premium
Baby Reindeer isn't the weirdest true story streaming right now - these are
Entertainment

Baby Reindeer isn't the weirdest true story streaming right now - these are

31 May 04:00 AM

Looking for more weird stories now you've finished Baby Reindeer? We've got you covered.

Premium
Are AI trip planners the future of travel? Not on this evidence
Travel

Are AI trip planners the future of travel? Not on this evidence

25 May 01:59 AM

Greg Bruce puts Booking.com's new AI trip planner through its paces. Spoiler: It's bad.

Premium
How Matt Heath went from shock jock to self-help guru
Entertainment

How Matt Heath went from shock jock to self-help guru

24 May 07:30 PM

Shock jock, bumbling TV idiot and punisher Matt Heath has written a self-help book? WTF?

Premium
A $500 pair of shoes changed my life, but not how you think
Lifestyle

A $500 pair of shoes changed my life, but not how you think

11 May 02:30 AM

Greg Bruce investigates the value of the most expensive item of clothing he will ever buy.

Premium
Looking for something great to watch? Here are 10 picks - and they're all free
Entertainment

Looking for something great to watch? Here are 10 picks - and they're all free

09 May 08:48 PM

Cost of living crisis got you cutting your streaming services? We've got you covered.

Premium
'The sales team don't have email?': One man's journey into the dark heart of NZ's telcos
Lifestyle

'The sales team don't have email?': One man's journey into the dark heart of NZ's telcos

06 May 12:00 AM

OPINION: Greg Bruce's attempts to buy a new phone are not helped by NZ's telcos.

Premium
Smells like team spirit: Would you pay $170 to smell like Eden Park?
Lifestyle

Smells like team spirit: Would you pay $170 to smell like Eden Park?

16 Apr 10:15 PM

What's that smell coming from Eden Park? A new perfume, made by the groundsman.

Premium
Is it ever ok to tell off other people's kids?
Lifestyle

Is it ever ok to tell off other people's kids?

10 Apr 02:00 AM

They say it takes a village to raise a child, but how big is the village?

Premium
Which streaming platform is the best value for money? Our reviewers give their picks
Entertainment

Which streaming platform is the best value for money? Our reviewers give their picks

19 Mar 04:00 AM

A highly subjective power list of five of the best subscription streaming platforms.

Premium
NZ comedian Bubbah on mental health and going off-grid
Entertainment

NZ comedian Bubbah on mental health and going off-grid

02 Mar 11:00 PM

'I've grown up': Bubbah, aka Tina from Turners, on the moment that changed her life.

Premium
The Bremner sisters and the moment New Zealand rugby changed forever
Lifestyle

The Bremner sisters and the moment New Zealand rugby changed forever

24 Feb 07:00 PM

The World Cup winning sisters on the tournament that changed rugby and what it means.

Premium
It's rump, but not as you know it: A mind-bending trip inside the brave new world of barbecue
Opinion

It's rump, but not as you know it: A mind-bending trip inside the brave new world of barbecue

10 Feb 01:00 AM

The art of the barbecue has been re-invented. It's time to get on board.

Premium
I let AI choose my clothes for a week: What could go wrong?
Lifestyle

I let AI choose my clothes for a week: What could go wrong?

02 Feb 04:00 PM

Should we outsource more of our lives to AI?

Premium
Why is this nuclear-scale disaster dominating the Oscars? And other questions for the Academy
Reviews

Why is this nuclear-scale disaster dominating the Oscars? And other questions for the Academy

01 Feb 11:00 PM

Reviewers Greg Bruce and Zanna Gillespie pick the best and worst of the awards season.

Premium
Unknown Mortal Orchestra’s Ruban Nielson on why he’s not a rock star
Lifestyle

Unknown Mortal Orchestra’s Ruban Nielson on why he’s not a rock star

26 Jan 08:00 PM

He's frontman for one of New Zealand's biggest musical acts, but he's much more than that.

Premium
Tim Minchin changed my life: An unfunny interview with a comedic genius
Entertainment

Tim Minchin changed my life: An unfunny interview with a comedic genius

12 Jan 05:00 PM

In an interview with Tim Minchin, Greg Bruce learns the value of stupidity.

Premium
Greg Bruce: 'I hate nature. Will two nights alone in an off-grid cabin change my mind?'
Lifestyle

Greg Bruce: 'I hate nature. Will two nights alone in an off-grid cabin change my mind?'

05 Jan 07:00 PM

Nature is good for us. But is it good for those of us that hate it?

Premium
Greg Bruce: What does a colonoscopy feel like? This is the inside story
Lifestyle

Greg Bruce: What does a colonoscopy feel like? This is the inside story

03 Jan 09:00 PM

For men wanting to prioritise health this year, a colonoscopy is a good place to start.

Premium
He's the last remaining original Wiggle, but how long does Anthony Field have left?
Entertainment

He's the last remaining original Wiggle, but how long does Anthony Field have left?

03 Jan 02:57 AM

Is everything alright with Anthony? How long is left for the one remaining OG Wiggle?

Premium
Bic Runga on the new phase in her life and how YouTube helped her get there
Lifestyle

Bic Runga on the new phase in her life and how YouTube helped her get there

02 Jan 11:00 PM

After years focused on being a mum, Bic Runga is ready to make music again.

Premium
When John Kirwan watched the 1987 Rugby World Cup final for the first time
Lifestyle

When John Kirwan watched the 1987 Rugby World Cup final for the first time

01 Jan 11:00 PM

He'd never watched one of his games before, then we made him.

Premium
Hamilton is coming to Auckland: Greg Bruce meets Lin-Manuel Miranda
Entertainment

Hamilton is coming to Auckland: Greg Bruce meets Lin-Manuel Miranda

31 Dec 11:00 PM

With Hamilton, Lin-Manuel Miranda changed the musical forever. We got 15 minutes with him.

Premium
Lisa Carrington on marriage, medals and making a boat go fast
Lifestyle

Lisa Carrington on marriage, medals and making a boat go fast

28 Dec 06:00 PM

At next year's Olympics she'll be 35. Dame Lisa Carrington explains why she keeps going.

Premium
Dean Barker: ‘Bowel cancer has changed me forever’
Lifestyle

Dean Barker: ‘Bowel cancer has changed me forever’

27 Dec 04:00 PM

How’s he doing six months after sharing his powerful cancer story with the Herald?

Premium
'I apologise if I gave the impression we were sleeping in separate beds': My date with ChatGPT
Lifestyle

'I apologise if I gave the impression we were sleeping in separate beds': My date with ChatGPT

24 Dec 01:00 AM

ChatGPT is rapidly changing every part of our lives, but can that include romance?

Premium
'Don't give a sh*t': What did I do to infuriate Christmas crooner Michael Bublé?
Entertainment

'Don't give a sh*t': What did I do to infuriate Christmas crooner Michael Bublé?

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How ChatGPT changed my life in 2023
Opinion

How ChatGPT changed my life in 2023

22 Dec 09:00 PM

ChatGPT was supposed to change our lives. Here's how it worked for Greg Bruce.

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The 10 best streaming TV shows of 2023 to catch up on these holidays
Opinion

The 10 best streaming TV shows of 2023 to catch up on these holidays

13 Dec 03:00 AM

From the end of Succession to the brilliance of Beckham, it was a great year for TV.

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'My 6-year-old is addicted to YouTube. What should I do?'
Lifestyle

'My 6-year-old is addicted to YouTube. What should I do?'

09 Dec 09:00 PM

OPINION: Greg Bruce discovers his 6-year-old has a social media problem.

Stay at the hotel from Pretty Woman: The Beverly Wilshire
Travel

Stay at the hotel from Pretty Woman: The Beverly Wilshire

07 Dec 11:00 PM

The Beverly Wilshire is one of the world's most iconic hotels. So what's it like?

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