Latest from Marketing

Liam Dann: Why a 265-year-old beer brand is suddenly cool with Gen Z
Back in black: Guinness sales boomed in 2024 and Liam Dann went along for the ride.

The great Guinness shortage has lessons for Diageo
Financial Times: Firms should beware neglecting historic brands for celebrity start-ups.

FMA censures Pathfinder over 'ethical investment' marketing
Misleading social media promotions earn rebuke.

'High-pressure sales pitches': Zuru's Anna Mowbray critical of David Goggins event
The event is described as a series of aggressive sales pitches.

Markets with Madison: Inside Rocket Lab’s NASA site
Welcome to Wallops Island, Virginia. This episode takes you behind the construction of Rocket Lab’s Launch Complex-3 where it's preparing for Neutron rocket to take flight.

Small-town backdrop frames the bigger picture
Jared Donkin speaks with Tom Raynel about his journey to founding Radlab.

From Hitler to hot cross buns: NZ's most offensive billboards
The Herald takes a look back at other infamous advertisements of yesteryear.

Market Watch: 'Melt up' why investors are suddenly so optimistic
Market Watch: 'Melt up' why investors are suddenly so optimistic. Video / NZ Herald

US accuses Google of dominating ad tech market as antitrust trial begins
Financial Times: Latest clash as Google has landmark loss in separate case over search.

Fans fume over radio host's 'Jabba' jibe at Boks coach; Secrets of Lotto's famous lost-dog TV ad
Top roles cut in MediaWorks upheaval; Media power couple's radio conflict.

Suzanne Paul on escaping poverty: ‘I made up my mind...I’m not having this life’
TV star and infomercial icon on why she is happy to let money motivate her

Political blame game: Three PR experts on 55 press releases that reveal Govt tactic
Rear-vision politics: 11 months after election, are Nats/Labour still in campaign mode?

Ad industry anger: Top creative agencies miss out in Govt crackdown on public spending
Ad industry likens dealing with MBIE to 'flat earthers'; MBIE defends cost-savings move.

Fortune 500 companies warn of growing AI risk
Financial Times: Leap in number of large companies citing new tech as potential hazard.

Google and Meta struck secret ads deal to target teenagers
Financial Times: Campaign on YouTube skirted rules for marketing to under-18s.

'Distressing': TVNZ removes Casketeers episode; RNZ radio ratings languish; TV3 news takes a hit
Top name set for TVNZ board; Herald reviews AI rules; Agency wins big retail pitch.

Sky TV paid a hefty fee for Olympics in a different era – its business quest to strike gold
Are we seeing too many ads with the Olympics on pay TV? Sky opens up on the financials.

He made the Crunchie, Dear John and Bugger TV ads - his grief for creativity; Murder case doco
Taxpayer funding for Polkinghorne murder case TV doco; TVNZ sports host's new role.

'Disappointed': Paddy Gower's TV future uncertain as funding declined on day Newshub closes
Six things to watch for in new 6pm TV battle; Beacons Awards winners.

'Disappointed': Willie Jackson blasts TVNZ board he appointed; Chase star opens up; RNZ may move in with TVNZ
Ad agencies face shake-up amid massive Government cost cuts.

Paddy Gower officially loses his job in 17 days. He reveals his big new project
Media Insider: PR power pair on the changing media landscape; Goldy checks into Shorty.

Paul Henry: Stuff will rue 6pm TV news deal; Top ad agency cuts roles; Burr's new job
Stuff parts ways with TVNZ but hires Lloyd Burr; Beacons Awards finalists named.

Political poll uproar - TVNZ rules on 309 complaints; Host's bold mission to save AM show
Media Insider: NZME regional restructure; Radio's big awards; Lifestyle magazine saved.

Confessions of an A-list PR: Life with Bowie, Prince and Jagger
Times: For 50 years, Alan Edwards has managed the crises of the biggest names in music.

Long-running titles halted; TVNZ's Sunday night rebuild; Revealed: Kiwis' news habits
Horse & Pony magazine and NZ Catholic newspaper the latest to fall victim to rising costs.

Duncan Shand: Fonterra's nonsensical move – can you imagine Coke selling off its brand?
OPINION: Research shows strong brands command a price premium and grow faster than rivals.

Rags to riches, literally: Wet & Forget firm sold in massive, life-changing deal
He grew up in a state house, left school at 15 and just sold his company for millions.

Marketing awards storm: TVNZ dropped as main sponsor; Ex-CEO sells MediaWorks shares
Ad industry leader on sponsorship move: 'It’s certainly not how I’ve conducted business.'

One in four US tourists think the haka comes from Japan, survey reveals
New survey claims New Zealand tourism is suffering a brand identity crisis.