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Latest from Marketing
Liam Dann: Why a 265-year-old beer brand is suddenly cool with Gen Z
Back in black: Guinness sales boomed in 2024 and Liam Dann went along for the ride.
The great Guinness shortage has lessons for Diageo
Financial Times: Firms should beware neglecting historic brands for celebrity start-ups.
FMA censures Pathfinder over 'ethical investment' marketing
Misleading social media promotions earn rebuke.
'High-pressure sales pitches': Zuru's Anna Mowbray critical of David Goggins event
The event is described as a series of aggressive sales pitches.
Markets with Madison: Inside Rocket Lab’s NASA site
Welcome to Wallops Island, Virginia. This episode takes you behind the construction of Rocket Lab’s Launch Complex-3 where it's preparing for Neutron rocket to take flight.
Small-town backdrop frames the bigger picture
Jared Donkin speaks with Tom Raynel about his journey to founding Radlab.
From Hitler to hot cross buns: NZ's most offensive billboards
The Herald takes a look back at other infamous advertisements of yesteryear.
Market Watch: 'Melt up' why investors are suddenly so optimistic
Market Watch: 'Melt up' why investors are suddenly so optimistic. Video / NZ Herald
Tui’s Yeah Right campaign is back - but is now the right time?
‘What worked in the early 2000s might come across differently today.’
'My toes curl in embarrassment': Hastings' new signs slammed
Hastings' new sign has been criticised as projecting a 'boring, bog-awful image'.
US accuses Google of dominating ad tech market as antitrust trial begins
Financial Times: Latest clash as Google has landmark loss in separate case over search.
Fans fume over radio host's 'Jabba' jibe at Boks coach; Secrets of Lotto's famous lost-dog TV ad
Top roles cut in MediaWorks upheaval; Media power couple's radio conflict.
Suzanne Paul on escaping poverty: ‘I made up my mind...I’m not having this life’
TV star and infomercial icon on why she is happy to let money motivate her
Political blame game: Three PR experts on 55 press releases that reveal Govt tactic
Rear-vision politics: 11 months after election, are Nats/Labour still in campaign mode?
Ad industry anger: Top creative agencies miss out in Govt crackdown on public spending
Ad industry likens dealing with MBIE to 'flat earthers'; MBIE defends cost-savings move.
Fortune 500 companies warn of growing AI risk
Financial Times: Leap in number of large companies citing new tech as potential hazard.
Google and Meta struck secret ads deal to target teenagers
Financial Times: Campaign on YouTube skirted rules for marketing to under-18s.
'Distressing': TVNZ removes Casketeers episode; RNZ radio ratings languish; TV3 news takes a hit
Top name set for TVNZ board; Herald reviews AI rules; Agency wins big retail pitch.
Sky TV paid a hefty fee for Olympics in a different era – its business quest to strike gold
Are we seeing too many ads with the Olympics on pay TV? Sky opens up on the financials.
Is K Rd’s risque reputation now little more than a marketing tool?
Its sexy status is now being used to promote restaurants.
'Pain in the ass': Hosking's crack at All Blacks; Shock as US TV duo chase sheep, slit throat in NZ
TVNZ's Breakfast ratings boost; The NZ media reps at Olympics; Agencies team up for haka.
He made the Crunchie, Dear John and Bugger TV ads - his grief for creativity; Murder case doco
Taxpayer funding for Polkinghorne murder case TV doco; TVNZ sports host's new role.
'Disappointed': Paddy Gower's TV future uncertain as funding declined on day Newshub closes
Six things to watch for in new 6pm TV battle; Beacons Awards winners.
'Disappointed': Willie Jackson blasts TVNZ board he appointed; Chase star opens up; RNZ may move in with TVNZ
Ad agencies face shake-up amid massive Government cost cuts.
Paddy Gower officially loses his job in 17 days. He reveals his big new project
Media Insider: PR power pair on the changing media landscape; Goldy checks into Shorty.
Paul Henry: Stuff will rue 6pm TV news deal; Top ad agency cuts roles; Burr's new job
Stuff parts ways with TVNZ but hires Lloyd Burr; Beacons Awards finalists named.
Political poll uproar - TVNZ rules on 309 complaints; Host's bold mission to save AM show
Media Insider: NZME regional restructure; Radio's big awards; Lifestyle magazine saved.
Confessions of an A-list PR: Life with Bowie, Prince and Jagger
Times: For 50 years, Alan Edwards has managed the crises of the biggest names in music.
Long-running titles halted; TVNZ's Sunday night rebuild; Revealed: Kiwis' news habits
Horse & Pony magazine and NZ Catholic newspaper the latest to fall victim to rising costs.
Duncan Shand: Fonterra's nonsensical move – can you imagine Coke selling off its brand?
OPINION: Research shows strong brands command a price premium and grow faster than rivals.
Rags to riches, literally: Wet & Forget firm sold in massive, life-changing deal
He grew up in a state house, left school at 15 and just sold his company for millions.
Marketing awards storm: TVNZ dropped as main sponsor; Ex-CEO sells MediaWorks shares
Ad industry leader on sponsorship move: 'It’s certainly not how I’ve conducted business.'
One in four US tourists think the haka comes from Japan, survey reveals
New survey claims New Zealand tourism is suffering a brand identity crisis.