In the tangled mass of rules, paranoia and nationalism, common sense can get lost at sea.
Some have claimed his "bomb and gouge" strategy is reshaping the sport itself.
This weekend's Mitre 10 Cup action could be vital for All Blacks selection.
COMMENT: These are professional sportsmen - their allegiance is to the team.
Maybe it won't be quite the hammer blow if the Springboks head north.
Both players made the All Blacks after being ignored by school selectors.
Comment: Those who gob off loudest are often in danger of the biggest fall.
Why Phil Gould will have a tough time replicating the success he had with the Panthers.
Comment: One rule could solve all the ref errors - but it means looking to rugby league.
COMMENT: Andy Haden liked nothing better than taking on the establishment.
Aussie billionaire has poured $7m into grassroots rugby and has eyes on Super Rugby.
Paul Lewis: Our rugby league reputation is in tatters after the weekend's final straw.
COMMENT: The North-South match is an All Black trial dressed in interisland clothing.
Paul Lewis: Embarrassing? Yes. Fiddling the books? Not so fast.