The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country / Listen

How DairyNZ is helping farmers create great workplaces

The Country
8 Mar, 2023 08:19 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

DairyNZ's 2023 GoDairy campaign is calling on farmers to list vacancies. Photo / Supplied

DairyNZ's 2023 GoDairy campaign is calling on farmers to list vacancies. Photo / Supplied

Content brought to you by DairyNZ

DairyNZ is encouraging farmers to get their job vacancy advertisements online before the launch of its 2023 GoDairy campaign.

Many farms continued to be short-staffed, and the GoDairy campaign was committed to finding the right people for a variety of roles, DairyNZ lead advisor for people, Jane Muir said.

“We’re looking to attract people who are looking for a healthy outdoor lifestyle and job, and one where they can maybe build a career long term if they want,” Muir told The Country Sport Breakfast’s, Brian Kelly.

Initially, the focus was on finding full-time work for people, and then GoDairy would move to seasonal roles such as calving, Muir said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Prior to the campaign launch, farmers are encouraged to get their vacancies up on Farm Source.

Any New Zealand dairy farmer can list their job vacancies for free at nzfarmsource.co.nz/jobs.

GoDairy aimed to be more “action-orientated” for 2023, Muir said.

Advertisement
Advertise with NZME.

“We’re trying to connect those active job seekers with the jobs that are available by linking them directly to Farm Source to apply for jobs.”

DairyNZ was reminding farmers to advertise all of the available jobs they had on Farm Source, so potential employees knew about the full range on offer, Muir said.

“Farmers [need] to do that before the end of March when our campaign launches.”

Muir had a few handy tips for farmers who wanted to attract new people to the dairy sector.

She suggested that the language used in job ads should be “new-recruit friendly”.

“If you think about it, ACR or AI isn’t common language outside of farming, so really just check that the language will be understood.”

It was a good idea for farmers to inject a bit of their own personality into the advertisement as well, Muir said.

“Farmers should tell job seekers about themselves and their farm and consider how they can stand out from the crowd because there’s a lot of jobs on there.

“It’s really about creating a feeling for the person reading the ad about what it might be like to work on this farm and why that would be great.”

Listen below:

Advertisement
Advertise with NZME.

It was also vital to be transparent about “the important things” such as location, hours, rosters and accommodation, she said.

“You need to be upfront... different people are attracted to different things and being honest about it increases the chance of a good match.”

Sticking with the transparency theme, this year GoDairy is asking farmers to disclose hourly rates, so people can compare them to their current pay.

“Remember now in dairy, whether you do use hourly rates or salaries - it’s common practice that the accommodation is included in that.”

Meanwhile, DairyNZ has teamed up with Dairy Women’s Network to deliver four People Expo events in the Canterbury, Southland, Taranaki and Waikato regions this month.

The expos were an opportunity for farmers to hear from experts on a range of subjects, including economic and workforce trends, technology adoption and how to “make great workplaces on-farm,” Muir said.

Advertisement
Advertise with NZME.

It was also a chance for farmers to connect with each other and share new ideas, along with getting that all-important time off-farm, she said.

More information

DairyNZ offers a range of tools and advice on recruitment, new employees and creating a great workplace to retain staff at dairynz.co.nz/people.

To find out more about the GoDairy campaign visit godairy.co.nz.

Find out more about DairyNZ People Expos here.

Save

    Share this article

Latest from Listen

The Country

Rabobank Beef Quarterly preview on The Country

30 May 01:30 AM
The Country

The Country: Miles Hurrell on Fonterra's milk price

29 May 01:46 AM
Listen

How Fonterra stole the show at Bakery China

28 May 09:37 PM

‘No regrets’ for Rotorua Retiree

sponsored
Advertisement
Advertise with NZME.

Latest from Listen

Rabobank Beef Quarterly preview on The Country

Rabobank Beef Quarterly preview on The Country

30 May 01:30 AM

Stu Loe and Stu Duncan, Dr John Roche, Jen Corkran, Chris Brandolino, and Rowena Duncum.

The Country: Miles Hurrell on Fonterra's milk price

The Country: Miles Hurrell on Fonterra's milk price

29 May 01:46 AM
How Fonterra stole the show at Bakery China

How Fonterra stole the show at Bakery China

28 May 09:37 PM
Dairy farming since 1985: Changes in herd sizes and practices transform industry

Dairy farming since 1985: Changes in herd sizes and practices transform industry

28 May 03:22 AM
Why Cambridge is the new home of future-focused design
sponsored

Why Cambridge is the new home of future-focused design

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP