It took until about 3.40pm before the emergency crews were able to winch the man to the roadside to the waiting ambulance
A man is pulled up from the bank following a crash south of Rotorua this afternoon. Photo/Ben Fraser
Rotorua Fire Service senior station officer Ben Alton said the rescue itself only took about 5 minutes, but the delay was getting the man stabilised enough to be moved from the vehicle and on to the stretcher.
He said the emergency services crew members used rescue lines and "people power" to get him up the bank.
"It only took about 5 mins to get him out but it was a very long period of time while we were waiting for the patient to be well enough to be moved onto the stretcher."
The man was taken to Rotorua Hospital. His injuries were not known.
A witness told the Rotorua Daily Post that a man had crashed through a barrier on the side of the road.
"He has peeled back the barrier and gone down into the ravine on the other side," she said.
A Rotorua Daily Post photographer at the scene said the barrier was damaged. He said traffic was flowing during the rescue.