Media the world over face more challenges than ever and these are key to the NZ Herald's shift to a premium digital strategy this week.

Where once the main competitor was a rival newspaper or television network, the NZ Herald of 2019 competes for content and audience with multinational social media organisations and other digital platforms based domestically and around the world. Advertisers too have more choice than ever to get their messages before the public.

The NZ Herald has always striven to compete in the media landscape, firstly, by being the best. Being judged best news brand in