Thousands packed Auckland’s Queen St in 2023 for the Famous Farmers Santa Parade. Video / Alex Burton
The famous Farmers Santa Parade takes place in Auckland’s CBD this Sunday, November 24.
Inner-city roads close at 11am, with pre-parade entertainment starting from 12pm.
Public transport is recommended to get to the city, with free travel for children under 15 with a registered AT Hop card.
It’s nearly one month till Christmas, so naturally the much-loved tradition of the Farmers Auckland Santa Parade will soon bring some jolly good cheer to the CBD.
The free-to-attend spectacle - scheduled to be held this weekend on Sunday, November 24 - will see Queen St and Aotea Square packed with thousands of merry revellers of all ages between the hours of 12pm and 5pm.
The Farmers Santa Parade will bring Christmas cheer to this CBD this weekend, Photo / Topic - Hannah Rolfe
“It is an absolute joy to invite Kiwis to accompany us in opening the Christmas season each year with the Farmers Santa Parade,” general manager of the parade Pam Glaser said.
“We hope that families will join us again this year to be enchanted by the magic of Christmas and community”.
Here’s everything you need to know about how the day is planned out:
Timings
Festivities will start with pre-parade entertainment down Queen St from 12pm-1pm, followed by the parade itself from 1-2.30pm.
The parade route is 1.6km long and takes approximately one hour to pass any given point (which means it will take roughly an hour for people to see the full parade).
It will start on the corner of Federal St and Mayoral Dr, then proceed on Mayoral, go down Queen St past the Farmers store, and finish around the corner at Customs St East.
Farmers Santa Parade in Queen St, 2023.
People are encouraged to line up on the street early to grab the best viewing spots. A purple “honour line” will be clearly visible on either side for people to stand behind.
According to the Santa Parade website, the best (unknown) viewing spots are Mayoral Dr between Cook St and Queen St and Customs St East.
At 2.30pm, people can head to Aotea Square to witness the magic of Santa’s Party until 5pm.
Cartoon pup Bluey and her sister Bingo will star in the Auckland Santa Parade this year.
As with all parades of this scale, there always has to be a Plan B.
Should the event not be able to go ahead this Sunday, November 24, a postponement date of Sunday December 1 will be actioned.
A decision on this will be made by 9am on the day on the Santa Parade website and Facebook page.
Parking and transport
All inner-city roads are closed between 11am and 5pm on Sunday, and the website advised people to get into the city before 11am.
Auckland Transport spokesman Blake Crayton-Brown said there was “no better time” to give public transport a go if you’re travelling into the city for the event.
“We’ve got our full bus, train and ferry services up and running, so public transport is a great way to get into the city to watch the parade this weekend.”
“We are encouraging people to plan ahead and look at what public transport options might work for them, because it will be one of the busiest days in the city centre,” Crayton-Brown said.
“Parking buildings will be busy, and we know people want to be out there spending time with their family instead of driving around looking for a park.”
He noted that detours will be present for city for buses that run along the parade route, and the easiest way to get the latest up-to-date information was by checking the AT Journey Planner.
AT will introduce easier payment options across all of Auckland’s buses, trains and ferries in the next 12 months. This means customers will be able to tag on and off with contactless payments (debit/credit cards, Apple Pay and Google Pay) alongside the current AT HOP card. (1/3) pic.twitter.com/0OAEw2Pj26
This Santa Parade will also be the first where people can use contactless payment options like Apple Pay or Visa PayWave debit and credit cards to pay for their fares, making it even easier to use public transport.
Entertainment
Special guests galore are teed up for this year’s parade, and the floats look to be more fanciful than ever.
Star of the show Santa will obviously make his grand appearance, alongside a suite of new characters and floats, including one constructed entirely of Lego and another inspired by K-pop in the shape of a giant pink guitar.
Local community groups are also a big part of the parade. Central Auckland Flip N Fly Circus School and South Auckland Cook Island Community Dance School will showcase their impressive acrobatics and dance skills.
Food trucks, amusement rides, and plenty more entertainment will be on offer at Aotea Square for Santa’s Party from 2.30pm-5pm.
Australian TV treasure Bluey, who leaps across the ditch to star on her very own float in the parade, will also delight fans with her sister Bingo in their own special appearance at the party.
Gold-medal winning Olympic high jumper Hamish Kerr aka "The Flying Kiwi" is the parade marshal for the 2024 Farmers Santa Parade in Auckland. Photo / Photosport
The Hits hosts Jono, Ben, and Megan will host a stage show at Santa’s Party featuring Christmas music, dance, and the Bluey Live Christmas Experience where people can interact with the popular Heeler siblings.
For those who fancy themselves a bit of a Lego legend, there will also be an activation where people can craft their own Lego creations.
Considering the fluctuations, perhaps it would be the safest bet to pack both a rain jacket/ umbrella and a hat and sunscreen just in case.
Health, safety and wellbeing
Because the Santa Parade is considered a major event in Auckland, the Auckland Transport Operation Centre (ATOC), a joint venture between Auckland Transport and Waka Kotahi NZ, will be utilised.
This CCTV monitoring centre on the North Shore will act as a command centre for various emergency services, including police and medical staff, who will also have a visible presence on the ground should they need to assist.
Elite medical staff can help with anything from plasters to headaches to serious injuries on the scene, and Hato Hone St John will also be on hand to facilitate hospital transfers and assist.
Security for the parade will be wearing yellow event T-shirts and will line the parade from 11am. Volunteers will be wearing orange, so can also assist if needed.
For their safety and the safety of the float performers, spectators are instructed to sit behind the purple-painted honour line, as the parade route isn’t fenced.
