NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business / Companies / Retail

Avocado beer hits shelves - company offers home delivery for those in self-isolation

Aimee Shaw
By Aimee Shaw
Business Reporter·NZ Herald·
19 Mar, 2020 04:38 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Brewing company is taking smashed avocado to new heights. Photo / Supplied
Brewing company is taking smashed avocado to new heights. Photo / Supplied

Brewing company is taking smashed avocado to new heights. Photo / Supplied

Subscription avocado company The Avo Tree has teamed up with ParrotDog Brewery to create a "salty and citrus-y" avocado-flavoured beer.

Under 20,000 cans of the gose-style beer were made, and went on sale in liquor stores today. The product is limited edition, but could be relaunched as a seasonal or permanent product if demand allowed.

The beer was dreamed up Thorley Robbins, the owner and director of The Avo Tree, a e-commerce business that delivers avocados door-to-door, about two years following the explosion of the craft beer movement and publicity avocados had received in the media.

READ MORE:
• 'World's first': Kiwi avocado milk start-up wins race to supermarket shelf
• Keep calm and curry on: Vegan meal firm's remarkable rise
• Fizzing future: The next big trend to hit NZ's drinks market
• Creaming it: Lewis Road pens multi-million-dollar deal with US giant

Robbins said it played into the rhetoric that millennials could not get on to the property ladder as they were sending all of their dosh of smashed avocado on toast and craft beer.

Keep up to date with the day's biggest stories

Sign up to our daily curated newsletter for the day's top stories straight to your inbox.
Please email me competitions, offers and other updates. You can stop these at any time.
By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.
Advertisement
Advertise with NZME.

Robbins knew Matt Warner and Matt Kristofski, the owners of Wellington-based ParrotDog, and presented the idea to them.

"They went away, scratched their heads and were like 'Yeah, we can do this'," Robbins told the Herald. "There were a couple of international examples that had been done, but not as a gose-style [beer]."

The beer was made from New Zealand avocados grown in the Bay of Plenty. Photo / Supplied
The beer was made from New Zealand avocados grown in the Bay of Plenty. Photo / Supplied

The Avo Tree supplied its Bay of Plenty-grown avocados to ParrotDog to create the beer. In all, about 500 avocados were smashed to make 15,000 cans of the beer.

Advertisement
Advertise with NZME.

Robbins describes the taste of the beer as "kind of salty, kind of citrus-y", in line with the classic gose craft style originating in Germany.

"What the avocado brings to it is this kind of texture, which I haven't found in any other beer. Avocado is quite high in fats so it draws some of that out of the avocado and that's what changes that texture.

Discover more

Small Business

The resurrection of the laundromat - why they are making a comeback

06 Mar 04:00 PM
Retail

Creaming it: Lewis Road pens multi-million-dollar deal with US giant

02 Mar 10:05 PM
Small Business

'World's first': Kiwi avocado milk start-up wins race to supermarket shelf

06 Mar 04:46 AM
Manufacturing

Keep calm and curry on: Vegan meal firm's remarkable rise

15 Mar 04:00 PM

"There is a slight avocado flavour but it's certainly more about the texture."

Robbins said if the beer, which sells for $7.99 for a 440ml can, continued to sell "as successfully as it has been selling this morning" then the two parties would have a discussion to see if it could be brought back on a permanent or semi-permanent basis.

He said the beer was created to poke fun at the controversy around millennials liking avocado a bit too much. "You get the older generation being like 'Oh the young people can't afford houses because they are drinking too much craft beer and eating too many avocados, so it was a little bit of a laugh around we're going to stick these two things together and enjoy them.

"It's a bit of a sneaky pulling the fingers to the older generation telling us we're spending too much money on craft beer and avocados."

Given the uncertainty around the Covid-19 outbreak, the beer has also been released online and will be delivered for those who are not able to leave their house, he said.

"We're coming into a potentially unsteady couple of weeks so the online platform for any kind of purchase is likely gaining a bit of growth due to climate."

Advertisement
Advertise with NZME.

New Zealand's avocado season ends later this month.

Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Retail

Premium
Property

How a teen warehouse job led to a $73m supermarket opening

Premium
Property

Contrasting sites: New supermarket opens next to abandoned car lot

Premium
Retail

Consumer NZ receives high number of complaints about Noel Leeming amid charges


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Recommended for you

'Ever-growing' list of patients, 12-hour days: Why nurses are going on strike
Bay of Plenty Times

'Ever-growing' list of patients, 12-hour days: Why nurses are going on strike

What it's like sleeping in an ancient Korean hanok village
Travel

What it's like sleeping in an ancient Korean hanok village

Napier teen wins gold at Australasia's largest boxing tournament
Hawkes Bay Today

Napier teen wins gold at Australasia's largest boxing tournament

Glenn Dwight: No Wi-Fi, no worries - remembering holidays of old
Glenn Dwight
OpinionGlenn Dwight

Glenn Dwight: No Wi-Fi, no worries - remembering holidays of old

Juvenile filly shines like diamond in season’s last black-type race
Racing

Juvenile filly shines like diamond in season’s last black-type race

Facing challenges: Kauri Museum seeks sponsors to secure future
Northern Advocate

Facing challenges: Kauri Museum seeks sponsors to secure future



Latest from Retail

Premium
Premium
How a teen warehouse job led to a $73m supermarket opening
Property

How a teen warehouse job led to a $73m supermarket opening

He started as a picker in a distribution centre, now he's buying a $14m supermarket.

26 Jul 12:01 AM
Premium
Premium
Contrasting sites: New supermarket opens next to abandoned car lot
Property

Contrasting sites: New supermarket opens next to abandoned car lot

25 Jul 01:00 AM
Premium
Premium
Consumer NZ receives high number of complaints about Noel Leeming amid charges
Retail

Consumer NZ receives high number of complaints about Noel Leeming amid charges

22 Jul 06:00 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search