The booking data revealed other interesting trends. An enormous 73 per cent of travellers flying alone opted in to the offset scheme, and Air New Zealand passengers were revealed as the most climate conscious with 55 per cent uptake.
Which offset scheme to support?
Webjet has partnered with Tasman Environment Management one of the larger carbon management companies, whose credits span projects as far reaching rainforest restoration in Peru and carbon capture in Asia.
While opting in to carbon offset schemes is a laudable practice, many travellers are aware that not all carbon credits are equal. A dollar given to one scheme might go further in planting trees abroad, however more expensive local schemes might have added secondary environmental benefits.
In 2020 Air New Zealand's own carbon credit scheme 'Fly Neutral' was shown to be three times more expensive on comparable routes with Jetstar.
However, the airline said this was due to the support of local carbon capture projects in New Zealand which have a higher overhead than the much larger schemes operated by other airlines or global carbon sink projects.
Both schemes offset the same amount of carbon from the journey, but where carbon credits come from is increasingly important for travellers.
New Zealand's most eco-conscious air routes
Top five destinations for carbon offset uptake:
Wellington 23%
Auckland 21%
Christchurch 17%
Queenstown 6%
Dunedin 3%
Top five routes for carbon offset uptake:
Auckland – Wellington 12%
Wellington – Auckland 7%
Auckland – Christchurch 7%
Wellington – Christchurch 6%
Christchurch – Wellington 6%
*data from Webjet's Sustainable Traveller programme