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Home / New Zealand

Swapsies aims to bring art community closer

By Sarah Hardie sarah.hardie@age.co.nz
Wairarapa Times-Age·
18 Nov, 2011 03:00 AM2 mins to read

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Challenging the boundaries around the value of art and bringing the art community closer together have inspired Martinborough design team Dustys and Lulu to embark on a new venture called Swapsies.

Mike and Lindie Sleyer launched Swapsies last week, an online project where artists can feature on the Dustys and Lulu website, and other artists can propose a swap with one of their works. The only cost involved is postage and, aside from that, Lindie says, it's "free art".

"We wanted to start it as an idea to build New Zealand's creative community, because New Zealand is such a creative place and you see so much amazing art come out of it," Lindie said.

"We've seen websites overseas that do a similar type of thing, so on our website an artist or creative person can feature up to six pieces of artwork and then we share it on social networks, and anyone who likes it can swap it with a piece of their artwork."

Since moving to Martinborough from Wellington six months ago, Lindie said she and Mike had discovered a thriving art community they never knew existed.

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"The Wairarapa is a really creative place. When we moved here, we suddenly realised there were so many amazing, talented people here who make all sorts of things, so we wanted to bring the art community closer with Swapsies."

It was also about loving art instead of putting a price on it, said Lindie, and Swapsies was not done according to the value of a piece of work.

"We believe that, if you love something, you shouldn't put a price on it and I think that idea is becoming more and more popular now."

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Since launching Swapsies last week, Dustys and Lulu started the ball rolling with six of their prints from a series called Mr Sprinkles and have so far swapped two.

"We've got a couple of people interested in the others, so I'm hopeful that the idea will really take off."

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