They've watched Extreme Makeover - now New Zealanders want a slice of the action.
Surgeons say there has been a surge in the number of people wanting surgery as a result of television shows.
In Tauranga, cosmetic surgeon Roger Gilbert said business could not be better - and his waiting lists weregetting longer by the day.
Dr Gilbert said the shows had raised greater public awareness of the sort of cosmetic procedures available and made the idea of going under the knife for beauty a more feasible option.
He began practising in Tauranga in 1991 and in that time had noticed that women were wanting larger breasts - his most common type of surgery.
"It used to be liposuction, but in recent years it's now been overtaken by breast augmentation."
He said most of his patients had a level-headed expectation on what to expect.
"What's on TV is the glamour stuff and you don't see many bad results. The truth can be glossed up with lighting effects and so forth."
Hamilton plastic surgeon Patrick Beehan said business had sharply picked up over the past few months.
He said an increasing number of his clients were mentioning the shows, which he had not watched.
"It would be like a policeman watching a police show," he said.
His most common procedures were breast reductions and tummy tucks.
He said people were realising that surgery was no longer reserved for the super-rich.
New Zealand Foundation for Cosmetic Plastic Surgeons chairman Martin Rees said where his colleagues were booked six weeks ahead before the arrival of the shows, they were now telling clients to wait three months.
"We're working two hours extra a day and in the weekends to accommodate the extra inquiries."
Dr Rees said that while the shows were good for business, plastic surgeons did not like them.
He believed they exploited contestants for entertainment and some were not emotionally ready for cosmetic surgery.
