NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Markets / Shares

Matthew Hooton: A 12.5% company tax rate and smarter foreign investment approach better than smarmy meetings and PowerPoints

NZ Herald
17 Oct, 2024 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

New Zealand First leader Winston Peters with guest Northern Territory Senator Jacinta Price at the party's conference. Photo / Mike Scott

New Zealand First leader Winston Peters with guest Northern Territory Senator Jacinta Price at the party's conference. Photo / Mike Scott

Opinion

THREE KEY FACTS

  • NZ First leader Winston Peters says his changes to the tax system to attract foreign investment are aimed at people with more than a “lousy $20 million”.
  • New Zealand is ranked by far the most restrictive OECD nation for foreign direct investment.
  • The Treasury is leading work on the Government’s plan to establish a National Infrastructure Agency.

Matthew Hooton has more than 30 years’ experience in political and corporate communications and strategy for clients in Australasia, Asia, Europe and North America, including the National and Act parties, and the mayor of Auckland.

OPINION

How depressing the old mercantilist Winston Peters may have a more sophisticated understanding of the Government’s role in attracting foreign investment than National or Act.

Advertisement
Advertise with NZME.

At Sunday’s NZ First conference, the Deputy Prime Minister ran through many themes he’s doggedly pursued for three decades, as well as reciting a long list of what he calls just some of this party’s achievements in government.

But what captured attention was his proposed “New Zealand Future Fund” of up to $100 billion, including some raised from overseas.

By extraordinary coincidence that only NZ First seems able to pull off, the convention had just passed a members’ remit calling for exactly what Peters could announce a day later.

Peters’ idea is similar to but potentially bigger than the National Infrastructure Bank Judith Collins proposed in 2020 but which National has since abandoned, apparently worrying it was too socialist.

Advertisement
Advertise with NZME.

The purest view on foreign investment from the reform era is that all governments need to do is get macroeconomic fundamentals and regulatory regimes right, and word will spread through the global investment community that New Zealand is the place to be.

That’s undoubtedly the most important element, although foreign investment still finds its way to opportunities in countries with shocking legal and economic environments.

By the mid-1990s it was thought a bit of international glad-handing and matchmaking was needed too.

Governments launched offshore marketing programmes, economic ministers and Prime Ministers were sure to include speeches to investor conferences when abroad, and there was talk of some type of concierge service for potential investors willing to visit.

It worked to some extent, with foreign direct investment reaching a peak of 59% of GDP in the 1990s, much higher than the 20% average among developed countries.

Since then, despite growing globally, foreign direct investment in New Zealand has declined as a percentage of GDP. We’re again well below the OECD average.

That’s largely because of the slow erosion of New Zealand’s basic macroeconomic framework this century.

Predictably, ever-more elaborate government marketing programmes and dating services to match projects and investors have made no difference.

Advertisement
Advertise with NZME.

Arguably, some were so clumsy they deterred potential investors from ever looking at New Zealand again.

Act has always been most sceptical of such dating services and public-relations activities, thinking good policy is enough.

National, like Labour, believes that all else being equal, international investors will send cash our way because a Prime Minister gushes at them or squeezes their shoulder.

A bigger problem, as opportunities for international investment and the sheer size of funds have grown this century, is that New Zealand projects have looked ever-smaller and more irrelevant.

Massive investment funds are busy places, where proposals – legitimate and dodgy – flow in too fast for many to be taken seriously, let alone be evaluated properly by analysts.

Funds’ minimum investment mandates are so high that very few individual New Zealand projects come near them. Even our Superannuation Fund won’t take too seriously opportunities of less than $1 billion.

If you’re a busy funds manager in Oslo, Montreal, Toronto, New York, London, Singapore or even Sydney, you’ll be even less interested in allocating precious analytical time and effort to study Southland’s water pipes.

Projects and investment opportunities must be aggregated to be worthwhile for international investors to even sit through a PowerPoint presentation.

That was the original idea behind Labour’s Three Waters reforms, which were defeated by political mismanagement, disinformation about co-governance and parochial local-body politicians genuinely believing decaying sewerage pipes are assets rather than liabilities.

A medley of mayors opposing Three Waters reforms gathered at Parliament in 2021 to voice their displeasure. Photo / Mark Mitchell
A medley of mayors opposing Three Waters reforms gathered at Parliament in 2021 to voice their displeasure. Photo / Mark Mitchell

Aggregation was also the idea behind Collins’ National Infrastructure Bank. Peters’ proposed New Zealand Future Fund also allows investors to take a macro-view.

Funds would have an opportunity to become exposed to New Zealand infrastructure generally or to a collection of projects of a certain kind or in a particular region, without being expected to evaluate whether Hawke’s Bay freshwater or a Northland expressway is a better investment opportunity than Auckland wastewater or a railway in Tairāwhiti.

That makes Peters’ idea completely different from Chris Bishop’s new National Infrastructure Agency (NIA), which is largely just another dating agency.

The suggestion the NIA will be able to hire people – or that they exist – who are able to get Singapore’s state-owned investment firm Temasek to invest in a new expressway from Warkworth to Whangārei is as laughable as New Zealand Trade & Enterprise officials claiming their agency is akin to an investment bank.

Arguments against Peters’ proposal are the same as against Labour’s superannuation scheme in the 1970s and Superannuation Fund in the 2000s – that they risk the state having to buy up everything in New Zealand, “and you know what that’s called, don’t you?”

National’s “Dancing Cossacks” advertisements a half-century ago legitimately highlighted a potential risk, and weren’t just a smear campaign.

But a communist takeover is less likely if the New Zealand Future Fund includes private capital and is capped at $100b.

That’s large enough to make a difference but not so big the fund would end up owning an unacceptably high proportion of the nation’s infrastructure.

NZ First can expect adamant opposition from Act, on “Dancing Cossacks” grounds and because they think deregulation and restoring the macroeconomic fundamentals of the 1990s is enough.

Despite Collins’ 2020 proposal, National now seems loath to go beyond the dating-service and concierge model.

Prime Minister Christopher Luxon suggests the solution may lie in copying Ireland’s “comprehensive concierge service” for foreign investors, without mentioning its 12.5% company tax rate.

As shallow as always, he seems to genuinely think attracting foreign investment is just another sales job and that his own personality means he’ll be much more successful than any of his predecessors in charming foreign investors at lunches offshore.

Prime Minister Christopher Luxon speaks to reporters in Laos. Is attracting foreign investment just another sales job? Photo / Jamie Ensor
Prime Minister Christopher Luxon speaks to reporters in Laos. Is attracting foreign investment just another sales job? Photo / Jamie Ensor

That’s no more likely than National’s messianic belief Luxon’s mere election would so boost business confidence that domestic investment would immediately rebound and 2024 would be a boom year.

A 12.5% company tax rate, not the current 28%, would be a much better bet than relying on his or any other Prime Minister’s sales skills, along with limos or helicopters from the airport and PowerPoint presentations for visiting funds managers.

In his speech, Peters referenced Ireland and signalled that NZ First supports tax reform, although apparently the type where bureaucrats pick winners and offer them concessionary rates.

But it’s a start. Combined with his proposed fund, can we hope that the unlikely figure of Peters will be the one to convince his coalition partners that it’s not just Ireland’s public-relations moves we might emulate, but its company tax rate as well?

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Shares

Premium
Shares

Pushpay insider trader loses latest bid for suppression

08 May 06:16 AM
Premium
Shares

Market close: NZ sharemarket drops while The Warehouse finds encouragement

08 May 06:08 AM
World

Google shares plunge 7% as Apple exec cites AI competition

07 May 06:37 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Shares

Premium
Pushpay insider trader loses latest bid for suppression

Pushpay insider trader loses latest bid for suppression

08 May 06:16 AM

Businessman sentenced in 2023 fails to overturn conviction and retain name suppression.

Premium
Market close: NZ sharemarket drops while The Warehouse finds encouragement

Market close: NZ sharemarket drops while The Warehouse finds encouragement

08 May 06:08 AM
Google shares plunge 7% as Apple exec cites AI competition

Google shares plunge 7% as Apple exec cites AI competition

07 May 06:37 PM
Premium
Market close: Contact-Manawa deal boosts NZ sharemarket

Market close: Contact-Manawa deal boosts NZ sharemarket

07 May 06:34 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP