As experience and design spreads virally online and becomes old news in an instant, the high-end world is locked fierce competition.

It is no longer suitable to have stamped out hotel rooms. It is not enough to have a mere splash of marble. The walls are herringbone wool or cashmere, the floor quarter-sawn oak. The copper sinks are hand-hammered. Your bath is handcoloured and handmade. Sometimes, money can buy happiness … and for those who can't afford it, we can dream.

Not your granny's flannel. Photo / Flannel Oxford St, Supplied
Not your granny's flannel. Photo / Flannel Oxford St, Supplied

London

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Luxury retail success story Flannels will soon open an 1700sq m, four-floor flagship store on

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Hong Kong

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