Latest from Marketing

Govt support for America's Cup depends on it being raced here, PM says

The world expo in Dubai scheduled for last year was postponed by the Covid-19 pandemic.

What businesses get wrong about digital advertising

The effectiveness of digital advertising is regularly over-estimated.

China Sports Industry Group: Team NZ's unfamiliar new sponsor

Who is Emirates Team New Zealand's latest sponsor?

Junk food companies accused of 'Covid-washing' during lockdown

Junk food companies have been accused of leveraging the pandemic to push their products.

Another big milestone for Hundertwasser Art Centre project

Trees are being lifted by crane to be planted atop the Hundertwasser Art Centre building.

Why sales leaders are feeling cautiously optimistic

But restricted budgets and supply chain issues remain a challenge.

Damien Venuto: Why the supposed war on barbecues was irresistibly seductive

Don't underestimate the power of repetition, writes Damien Venuto.

Privacy concerns: New high-tech billboard cameras snap car trips

New billboard cameras know when you pass them, how often and what vehicle you are driving.

Leigh Hart: A laugh over beer and chips

Comedian Leigh Hart talks through his journey to becoming a beer and chips magnate.

New programme looking to fill marketing education gaps

Marketers aren't always equipped to meet the demands of a changing industry.

Energy war: 69,000 customers switch providers. Here's the winners and losers

Data shows where customers are taking their money.

National and Labour's new ads: Who does it better?

Political and marketing experts say the ads are boring and have similar messaging.

The Wellington boutique thriving despite Covid-19

Rachael Caughley's business has flourished amid the pandemic.

Ad agency BMG fumes over pork company's bacon adverts

Legal fight erupts over bacon advertising campaign.

Top of the world: NZ-based ad boss to run giant global firm

Kiwi-based adman will lead a global staff of 10,000 in over 200 offices in 90 countries.

Social media climbers: Inside Jaime Ridge's world

Kiwi stylist warns getting noticed on social media is not as easy as it looks.

MONDAY's child: How Jaimee Lupton sold 22,000 bottles of shampoo in a week

For a new haircare brand, Covid-19 lockdown was just the icing on the cake.

ComCom takes Waikato door-to-door trader to court

The Hamilton-based company sold consumer goods via door-to-door sales agents.