A Hamilton chicken boner is looking to bring new pluck to King Country rugby.

Garry Crossman, who removes bones from chickens at Dinsdale Poultry as his "day" job, has been named coach of King Country for 2003.

Crossman, 44, who succeeds Peter Fatialofa, was co-coach of the King Country development squad this year. He takes up his new role with King Country rugby at a historic low.

Public support for the side dwindled this year as Fatialofa stacked the NPC third division side with players from Auckland.