It used to be a relatively simple business for coaching and management teams to evaluate the off-field threats that could derail a World Cup campaign.

Rugby players used to be relatively primal beings, easy to predict in how they might stray from the agreed code of behaviour and get themselves into trouble.

Alcohol, or misuse of, has always been viewed as the biggest threat to destroying harmony, unity and performance of a test team.


Rugby took its long-held drinking culture into the professional age and has been battling for the last two decades to kill the institutionalised promotion of