Get that money: The award for best Kiwi influencer athlete
Athletes who put their bodies and minds on the line, a lot of the time for our entertainment and at the benefit of brands and corporations, deserve to make as much money as they can in their relatively short careers. And one way to do that in the internet age is on social media.
Here are the three athletes I would buy from.
Nominees:
Eliza McCartney
Eliza McCartney, the Olympic bronze medallist with a relentless smile, studied environmental science at uni and has channeled that passion for the environment into her social media presence. She's teamed up with several charities to advocate for a more sustainable future and also does a quite a few sponsored food posts. She will be hoping to win a medal at the Tokyo Olympics next year, especially because they are made out of recycled materials.
Damian McKenzie
Damian McKenzie loves a good vibe. His social media presence is pretty standard for a young guy who plays sport for a living. But he's also always down for a paid partnership post with his sponsors Adidas or a cheeky promo for Sony's latest big screen TV. Good vibes all round โ especially when you're getting paid.
Ameliaranne Ekenasio
Ameliaranne Ekenasio is a world champ with the Silver Ferns and a champion influencer in her own right too. The gregarious goal attack might be the most prolific #ad poster in New Zealand sport and seems to have multiple partnerships on the go. But like her non-promotional social media presence โ feminist, inspirational, mental health conscious โ Ekenasio's sponsored content is usually about wellness and self-care.
The 'Get that money' award goes toโฆ Wellness kween Ameliaranne Ekenasio. You luv 2 $ee it.
Me and the boys: The award for team of the year on social media
The only thing better than an extremely online player is an extremely online team.
Nominees:
United States women's national soccer team
Twitter loves the USWNT, and so it should. They were not only completely dominant at the FIFA World Cup this year, where they claimed their fourth title, but they also dominated headlines and newsfeeds everywhere for basically just being awesome. Goal celebrations became memes, their very online players are hilarious on social media, and their co-captain and all round amazing human fired up a Donald Trump tweet storm when she said "I'm not going to the f***ing White House". Sure, they can be a bit too 'Murica sometimes, but at least it's the good kind.
Toronto Raptors
The Raptors were the most memeable NBA team of the year, thanks in large part to their MVP Kawhi Leonard. The weird thing is Leonard isn't even active on social media, but his meme potential โ thanks to his strange laugh and robotic pursuit of excellence โ made the Raptors kings of both the NBA and the internet. Unfortunately for the Raptors, Kawhi took his talents โ and laugh โ to the Clippers this season.
New Zealand Breakers
If there's a team that lives and dies by the 'all publicity is good publicity' mantra, it's the Breakers. Whether it's billboard guerilla marketing, sponsorship deals with dodgy/sexist websites, or their owner's sometimes bizarre brand of leadership, the Breakers certainly love to get their name out there. This, of course, extends to their social media team as well. The Breakers are New Zealand sport's reply guys. (Special shoutout to NZ basketball's greatest conspiracy theorist Corey Webster.)
And the 'Me and the boys' award with a slightly sexist name goes to... The USWNT. Sorry not sorry Trump.
Low key talented: The award for the Kiwi athlete with a special talent
Athletes are humans too and (sometimes) have other interests and talents. Here are three of the best in New Zealand sport.
Nominees:
Hannah Wilkinson
Football Fern Hannah Wilkinson, who plays club football in Sweden, says she sings to "escape" from the grind of professional sport. And she's pretty damn good at it too. You can find her covering popular songs โ and just generally being cool af โ on her Twitter and Instagram.
Sevu Reece
Aside from his ability to make the All Blacks conveniently overlook his assault charge, Reece is also a pretty good singer. While the All Blacks were in Japan, they dropped a video of the winger singing some Six60 and it was pretty great. (Some fans think he was lip-syncing.)
Sports photographer Alisha Lovrich
After an injury put her running career on hold when she was 25, Alisha Lovrich ended up taking photos of her teammates while they were competing. She has been doing it ever since. Lately, she started getting good at pole vaulting and qualified for nationals this year; she says sports photography helped her analyse athlete movement. Her Instagram is a celebration of that very thing.