NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Paul Little: It's time to make 'Kiwi' extinct

By Paul Little
Herald on Sunday·
17 Aug, 2019 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

As flightless avian emblems go, the mighty moa might have been a better choice than the kiwi. Photo / 123RF

As flightless avian emblems go, the mighty moa might have been a better choice than the kiwi. Photo / 123RF

Opinion by Paul LittleLearn more

COMMENT:

"Kiwi is the nickname used internationally for people from New Zealand, as well as being a relatively common self-reference. Unlike many demographic labels, its usage is not considered offensive; rather, it is generally viewed as a symbol of pride and endearment for the people of New Zealand."

Really, Wikipedia? I wish you'd asked me. It's time to stop people calling us – and to stop calling ourselves - Kiwi. It's an easy fix too. No referendum needed. Just knock it off. I expect strong opposition from some quarters. The use of Kiwi is beloved of headline writers, for instance, because it takes up only a third of the space required by New Zealander.

However they are used, names have connotations. And the connotations of Kiwi are less than inspiring. I like the little critters as much as the next person and still hope to see one in the wild before I move on.

But as a national symbol, they lack a certain oomph. And as a name for the people who live here, there is something altogether too cute and twee about the label.

Advertisement
Advertise with NZME.

Too adorable for words. Not something to be taken seriously.

People from other countries – usually but not always Americans - are curious about our national symbol/nickname.

"Does it soar majestically across your forests and lakes, like our mighty bald eagle?"

Advertisement
Advertise with NZME.

"Not really."

"Surely it has magnificent plumage. Tell me about that."

Discover more

Opinion

Paul Little: Hate can be a force for good

14 Jul 07:00 AM
Opinion

Paul Little: Why Sir Ed stands at the peak

20 Jul 05:00 PM
Opinion

Paul Little: The people not having kids to save the environment

03 Aug 05:00 PM
Opinion

Paul Little: From free love to free for all

11 Aug 03:00 AM

"I'd rather not."

"Does it symbolise confidence, like the French rooster, or power and majesty like the Indian tiger?"

"No – you couldn't really say that."

It's time to stop people calling us - and to stop calling ourselves - Kiwi. Photo / 123RF
It's time to stop people calling us - and to stop calling ourselves - Kiwi. Photo / 123RF

As flightless avian emblems go, the mighty moa might have been a better choice, if weren't for that whole being extinct thing.

What countries call each other, especially near neighbours, can be contentious. According to a Danish poster on reddit: "We also call Swedes "Swedes" because it's the worst insult in the Danish language." Same round here. But we call Australians Australian because we have to call them something, and we're polite.

Kiwi is not considered derogatory and is hard to use in a derogatory sense, but it's a get-under-the-skin irritant. Calling a child "sweetie" isn't derogatory either.

Advertisement
Advertise with NZME.

But it's patronising and belittling, and if the child doesn't like it it's abusive.

In general Australians and New Zealanders rise above such petty name calling, but the damage is there to be done. Not so long ago a New Zealand woman in Australia lost an employment case alleging harassment because her boss called her Kiwi and encouraged other staff to do the same. Context is all when it comes to whether something is offensive or not. Take sweetie again - from the lips of a benevolent auntie it's one thing. From Paula Bennett in zip-it mode, it's another.

I don't expect relief any time soon. We struggle with what to call ourselves formally. Many Pākehā hate the name and no one can define it. There are even Māori who object to being called that.

I've a sneaking suspicion that when people from Aotearoa/New Zealand refer to Kiwi, it's code for white. Look and listen and you'll note it's seldom used to refer to the non-white citizens of these islands, and especially not by those citizens. Once you've subtly established that Kiwi doesn't refer to everyone, it's easier to start talking about the "Kiwi way of life" and whether or not someone is "a real Kiwi", and at that point it's a simple matter to push them out to society's margins.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New Zealand

Why US$42b DataDog is going all in on AI

New ZealandUpdated

Aoraki/Mt Cook alpine rescue team suspended after mass staff exodus

19 Jun 07:00 PM
New Zealand

'Put out the welcome mat': South Island sees surge in North Island migrants

19 Jun 07:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Why US$42b DataDog is going all in on AI

Why US$42b DataDog is going all in on AI

The enterprise software company DataDog is investing almost US$1b a year into artificial intelligence.

Aoraki/Mt Cook alpine rescue team suspended after mass staff exodus

Aoraki/Mt Cook alpine rescue team suspended after mass staff exodus

19 Jun 07:00 PM
'Put out the welcome mat': South Island sees surge in North Island migrants

'Put out the welcome mat': South Island sees surge in North Island migrants

19 Jun 07:00 PM
'Absolutely gutted': Dog lovers protest against leash changes

'Absolutely gutted': Dog lovers protest against leash changes

19 Jun 06:40 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP