Dr Tonkin said yesterday the latest findings, made with Professor Alistair Gunn and Dr Christine McIntosh, stemmed from a re-analysis of x-rays of 17 babies in car seats which had led to the development of foam inserts.
These prevented the baby's head slumping forward into a position that caused a reduction in oxygen levels.
Dr Tonkin said the x-rays of babies with the head flopped forward showed air was flowing through the upper airway of those who had a small tongue, but not those with a large tongue.
"The offshoot of this is that it's not entirely the mother's fault if something happens.
"Some babies are predisposed to having their airway closed off if they have a big tongue when they're born. Others are less likely to have anything go wrong."
She said sleeping parents should not have a baby in bed with them, because of the risk.
To explain this to parents of babies, the Cure Kids charity has financed a television advertisement, to air from next week. It will promote the safety message of putting babies to sleep in their own cradle, near the mother's bed.
So-called pepi-pods - and a flax version - are available to put a baby to sleep in its own cradle-like space on top of its mother's bed, if there's room. Dr Tonkin said this method was being tested to see if it was safe.
The risk
* Sudden unexpected death of an infant peaks at age 2 months.
* Tongue grows before jaw joint has firmed up.
* Pressure on chin - danger.
Ministry of Health advice to reduce risk:
* No smoking during pregnancy.
* Put baby to sleep on back.
* Baby should sleep in bassinet or cot in parents' bedroom.
* Breastfeed.