It wasn't the dancing.
I never watched him, but they say his turn on Dancing with the Stars won him a lot of fans.
I've not seen it in the polls.
But David Seymour is back for another trot round the floor of political popularity with a relaunch of his ACT party at the weekend.
I say "his" party, given he is about the sum total of it.
The plan for 14 MPs post-September next year is spectacularly ambitious - if not driven by complete delusion.
I remember the initial launch of ACT, the claims were equally as bold.