For each Budget, the government of the day spends huge amounts of resources getting its message and branding across about its spending decisions. Careful attempts at framing their Budget are made, and all of this largely gets reported. This year is no different, and so you can read, watch and listen to hundreds of media stories about how Grant Robertson's Budget is a "wellbeing" one, a "step in the right direction", or even "radical".

The front page of the Christchurch Press declared it to be the "Helping Hand Budget", while for the Dominion Post it was "The People's Budget".