The elderly woman injured after being hit by a car in Tauranga's CBD on Friday has died in hospital.

A Bay of Plenty District Health Board spokeswoman said the 76-year-old Tauranga woman died on Saturday morning in Tauranga Hospital.

The incident happened on Devonport Rd between 1st and 2nd Avenue just before midday.

The woman was taken to hospital with critical injuries.

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The police Serious Crash Unit is investigating.

In February, 90-year-old Molly Heapy of Tauranga died after a collision between her mobility scooter and a car on Ninth Ave.