"We saw kids were getting credits and excellences, and they were getting lots of them. But then the whole focus was on the actual gaining of the credits as being the end point, when really that's the starting point," Mr King said.
The app allows students to browse through different universities and their courses, with the option to save courses they're interested in to compare against other universities, to come back to later, or to show parents, teachers or friends. Universities can send the students videos of campus life, as well as important notifications like open days, or deadlines for filing applications.
"It's giving some guidance without having to trawl your way through how many multiple websites to get the same information," Mr King said.
Blueprint launched on May 5 and by Friday, more than 4000 courses had been saved by users.