Mr Swann said it was of great concern to police that a video of the assault has been posted online and widely circulated.
The sharing of this video indicates an acceptance of this type of thuggish behaviour and a glorification of the offender, he said.
The victim suffered further harm in the sharing of the video, he said.
"Kaikohe Police would like to thank the members of the public who came to the aid of the victim of the assault, however are concerned that so many stood by and watched the attack take place," Mr Swann said.
"This type of attack has no place in civil society."
The offender has been charged with assault and will appear in the Kaikohe Youth Court today.
Police are also investigating the roles of persons who encouraged and aided the offender with a view to laying further charges.