Prime Minister John Key has joined thousands of Coronation Street fans calling for the show to remain in its 7.30pm viewing slot.
Mr Key took to the airwaves on RadioLive, hosting what he described as "the inaugural Prime Minister's hour" - an election-free zone.
This week's headlines were dominated by the world economic crisis, the country's rating downgrades, and the death of a New Zealand SAS soldier.
But during the Prime Minister's hour on RadioLive, the crumbling economy remained off-limits. Mr Key talked cats and hobbits, and interviewed some of his "favourite" figures, including Virgin Group chief Sir Richard Branson, All Black captain Richie McCaw, The Hobbit director Sir Peter Jackson and Warriors man of the moment Lewis Brown.
And the Prime Minister declared the time-slot-troubled British soap Coronation Street "worth saving".