To see whether the bystander effect worked on the streets of Auckland, the Herald on Sunday put it to the test this week. We wondered whether Aucklanders would help a woman in obvious distress in a public place. We also wondered whether her dress would make any difference.
Distressed, yet ignored
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Our neatly-dressed actress, Sandra Fischer, and the only person who came to her aid, Dini Paranagama. Photo / Michael Craig

But would a change of clothes affect strangers' willingness to step in? Fischer gave herself an anti-makeover: She changed into shabby gear, messed up her hair, smudged her make-up and went for an all-round dishevelled look. She went to the same spot in Aotea Square at 11.30am but experienced dramatically different results.
This time she lay there unmoving, eyes closed and looking generally lifeless. But it was a full 10 minutes before help arrived. A family played nearby, couples sat on benches drinking coffee, 13 people rushed past. A few had a good look and raised their eyebrows to each other looking concerned, but nobody helped. A couple of skateboarders lingered within metres, trying out moves. They said later they thought she was having a rest in the sun.
When help did arrive, it wasn't from a good Samaritan but from police. Sirens screaming, they arrived at speed, parked on the footpath in front of the Town Hall and hurried over speaking into their radios. Nobody had phoned 111, though. It was thanks to an alert person monitoring CCTV in the Central Command Centre who'd noticed something wrong and sent two officers to see if she was having a medical emergency.
Fischer said the experience made her feel worthless.
"You get judged by your clothes so much. I find that really, really sad. I could have been dead and nobody cared. It scares me."