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Michael Hill Jeweller is capitalising on the global hype around Taylor Swift’s recent engagement news, by releasing a look-alike ring for fans wanting a love story of their own.
The New Zealand jewellery company has released a lab-grown diamond ring inspired by Taylor Swift’s engagement ringfor a limited pre-order through its website.
The ring is crafted in 14kt yellow gold and is available in 2-carat and 5-carat sizes, priced at $12,499 or $40,999, respectively.
“Bezel settings have been a huge trend this year along with a rise in demand for both yellow gold and bold statement gold,” said Claire James, Michael Hill’s chief merchandising officer.
The release of the new ring follows the engagement of Grammy-winning pop icon Swift and Kansas City Chiefs tight end Travis Kelce.
On Wednesday, Swift and Kelce announced their engagement in a joint Instagram post, revealing the engagement ring designed by Kindred Lubeck. It features an old mine cut diamond and quickly became a hot topic among fans.
According to New Zealand jeweller Naveya & Sloane’s head of design Sophie Bioletti, Swift’s solitaire ring appears to feature an eight-carat mine-cut cushion diamond set in yellow gold.
“Choosing an old mine-cut cushion as the centrepiece feels wonderfully fitting for her. Antique diamonds from this era were cut by candlelight, designed to give a soft glow that feels romantic,” Bioletti told the Herald on Wednesday.
Bioletti has seen estimates that it could be worth nearly $1 million.
The Taylor Swift-inspired laboratory-grown elongated cushion diamond solitaire four claw with low set bezel engagement ring available at Michael Hill.
“To see that Taylor has opted for a Vintage (Victorian era) bold gold band with low bezel setting and elongated cushion cut is not only on trend, it aligns beautifully to the product we’re already creating at Michael Hill; classic and timeless pieces with a modern twist, inspired by a sense of contemporary nostalgia,” said James.
“Taylor is such a positive source of inspiration globally, and this was a wonderful moment for us to celebrate that, through a ring design which feels both iconic and timeless.”
Swift is currently the world’s richest female musician, according to Forbes, with a net worth of around $1.6 billion ($2.7b). Meanwhile, as the highest-paid tight end in history, Kelce is reportedly worth around $90m.
