New research from the University of Stirling suggest health warnings printed on individual cigarettes could play an important role in reducing smoking. The researchers from the Stirling's Institute of Social Marketing studied smokers' perception of the warning "smoking kills" on individual cigarette sticks as opposed on the warning only appearing on cigarette packs. The team, led by Dr Crawford Moodie, found smokers felt the approach has the potential to discourage smoking among young people, those starting to smoke, and non-smokers. Participants felt a warning on each cigarette would prolong the health message, as it would be visible when taken from

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