NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

The world's smallest commercial distillery - operating from Auckland

Aimee Shaw
By Aimee Shaw
Business Reporter·NZ Herald·
1 Jan, 2021 12:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Lucie Hrdina and Stewart Martel of The Vicar's Son. Photo / Supplied

Lucie Hrdina and Stewart Martel of The Vicar's Son. Photo / Supplied

The world's smallest commercial distillery, producing just eight bottles per run, is operating from the Auckland suburb of Point Chevalier.

The Vicar's Son is run by software sales manager Stewart Martel and midwife Lucie Hrdina and is selling their vodka and gin to three bottle stores.

The home operation, run out of the couple's garage, has also begun supplying its spirits to its local, Cupid Bar, and Ed Verner's Parnell restaurant Pasture.

Martel said New Zealand was no doubt one of the easiest places in the world to set up a commercial distillery. Hrdina develops the recipes, while Martel makes the spirits.

It's a side gig at the moment, started in March during the Covid-19 lockdown and they have since applied to customs to be a customs controlled area, meaning that it pays excise tax on the alcohol it produces, is registered under the Food Act, and have applied for an off-licence to comply with the Supply of Liquor Act.

Advertisement
Advertise with NZME.

Hrdina had to become a duty manager (of the garage) in order to achieve that.

The company began making its spirits two months ago and has sold out of its first seven batches.

Most micro-distilleries have a 200-litre still, making between 200-300 bottles at a time, however, the Vicar's Son operates using a 6-litre still, imported from the Netherlands.

Advertisement
Advertise with NZME.

The motivation for starting the firm was sparked by their passion of home distilling and the pair, having tasted quite a few gins, thinking they could make their own premium product "just as well, if not better" than those already on the market, Martel told the Herald.

The Vicar's Son imports its bottles from France from a company called SaverGlass and the printing on its bottles is done through a kiln-fired process whereby the label is baked into the glass. The company specialises in handcrafted product, including coffee-flavoured vodka, and its products are sold for $149 per bottle.

Discover more

Freight and logistics

Ola sees its future in mopeds

15 Dec 04:26 AM
Retail

My Food Bag takes next step toward IPO

14 Dec 04:30 AM
Small Business

Our Business Heroes: Small Business, for powering through pandemic disruption

11 Dec 04:00 PM
Retail

Briscoe's dividend Christmas surprise to shareholders

10 Dec 08:23 PM
The Vicar's Son began making its spirits two months ago. Photo / Supplied
The Vicar's Son began making its spirits two months ago. Photo / Supplied

Once a week the company makes a batch of gin and vodka. But more impressively, it makes its own base alcohol from barley - a time-consuming process, which most distilleries opt to skip doing themselves.

"The process we're doing is called grain to glass and it takes three weeks to convert the grain into base alcohol and then we distill it four times to get it to the quality we want it to be. Every time you distill it, it becomes smoother and more clear," Martel says.

"When we first thought about this, we didn't write down a business plan, we assumed with our small volumes that we'd be selling only direct online. As soon as we launched, we got approached by some small independent bottle stores and they wanted to sell the gin and vodka, so we now have bottle stores selling it in Wellington, Hawke's Bay and Auckland."

Martel said selling to three bottle stores was probably all the business could handle as it was constrained by the manufacture of the base alcohol.

To make 20 bottles takes 200 litres of water and 50kg of barley.

"We've got capacity to do 400 litres at a time; that gives us two weeks' alcohol supply."

Advertisement
Advertise with NZME.

Martel said the pair were happy with the size the business was at and they were not looking to increase production.

"The next step in investment would be like 10 times what we have spent now ($20,000) so it would be a very big decision to grow any bigger."

Expansion plans on the horizon would include creating different types of alcohol, he said. The next variety will include a cherry vodka.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Small Business

Premium
Small Business

On The Up: Small Business - Wheelie good branding with The Cartery

04 May 09:00 PM
Premium
Crime

Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

03 May 05:00 PM
Premium
Technology

Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

01 May 03:01 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
On The Up: Small Business - Wheelie good branding with The Cartery

On The Up: Small Business - Wheelie good branding with The Cartery

04 May 09:00 PM

Charlene White talks to Tom Raynel about her event-management business, The Cartery.

Premium
Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

03 May 05:00 PM
Premium
Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

01 May 03:01 AM
Premium
Small Business: How Otto is gamifying savings to encourage financial habits

Small Business: How Otto is gamifying savings to encourage financial habits

27 Apr 07:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP