NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Banking and finance

‘Profession of the century’: Why so many people are retraining as therapists

By Bethan Staton
Financial Times·
28 Aug, 2023 12:59 AM9 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Between April 2020 and April this year, membership of the British Association of Counselling and Psychotherapy increased by 27 per cent. Photo / File

Between April 2020 and April this year, membership of the British Association of Counselling and Psychotherapy increased by 27 per cent. Photo / File

A growing number of workers, from farmers to investment bankers, are ditching long-held jobs to pursue a career in counselling.

When Gareth Barnes’ therapist asked if he was happy at work, she did not mean to suggest he follow in her footsteps. Yet the question was the catalyst for him embarking on a new career in psychotherapy.

“My job wasn’t matching with my values and what I really wanted to do,” says the 50-year-old, who was then working for a law firm. Three years later he has a counselling qualification, a job at a workplace therapy provider and his own private clients. “It’s the best thing I’ve ever done.”

Barnes is just one of a growing number of workers, from farmers to investment bankers, ditching long-held jobs to retrain as counsellors.

As take-up of talking cures increases, more people are looking to them not just to fix personal problems, but as a path out of the corporate grind to a more meaningful career. “Psychotherapy has become more and more popular,” says Irena Bezic, president of the European Association for Psychotherapy. “I think it’s the profession of this century.”

Advertisement
Advertise with NZME.

Data from membership organisations shows numbers joining the industry have risen in the past five years. Between April 2020 and April this year, membership of the British Association of Counselling and Psychotherapy, one of the UK’s largest, increased by 27 per cent to 66,000, and student membership rose by more than a third to 13,000.

The surge follows a sharp increase in demand for mental health services. Figures show that between 2017 and last year, the number of people in contact with NHS mental health services rose by 25 per cent, to 4.5 million. Private providers report more people seeking self-funded therapy, while charity Rethink Mental Illness says visits to its advice website increased 175 per cent in the year from March 2020.

“More people than ever have been for therapy themselves, which means more see the benefit of going on to retrain and support others,” says BACP’s Kris Ambler.

Advertisement
Advertise with NZME.

Nathan Shearman, director of therapy training provider Red Umbrella, has seen this with an unexpected group: farmers.

When he partnered with a charity to offer free counselling to agricultural workers last year, he expected a few dozen clients. But so far more than 400 have signed up. Some have gone further, enrolling in training to become mental health first aiders offered as part of the scheme, and several are considering more advanced courses. “In something like farming, where the future is very uncertain, they start to see counselling as an option,” Shearman says.

Discover more

Business

The ‘Great Resignation’ is over. Can workers’ power endure?

06 Jul 08:55 PM
Opinion

Liam Dann: The big issue for the next government will be jobs not grocery prices

26 Aug 05:00 PM
Personal Finance

‘Significant toll’: Cost of living pressures impacting Kiwis’ mental health

08 May 05:50 AM
Business

It's a new era for mental health at work

02 Nov 08:07 PM
When Nathan Shearman partnered with a charity to offer free counselling to British agricultural workers last year, he expected a few dozen clients - but so far more than 400 have signed up. Photo / File
When Nathan Shearman partnered with a charity to offer free counselling to British agricultural workers last year, he expected a few dozen clients - but so far more than 400 have signed up. Photo / File

While a far cry from farming, it is still a challenging path. In countries such as Austria and Germany, psychotherapists must legally hold certain qualifications requiring several years of study. In the UK, despite calls for regulation to stop unqualified people from practising, there is no legal restriction on who can call themselves a therapist. Practitioners instead are expected to join accreditation bodies, such as BACP, which demand similar levels of training.

Typically, would-be therapists take a foundation course, then a certificate in counselling skills, usually at a college, before a longer course at a university or specialist provider combining classroom learning with on-the-job training. Some courses can be funded with government loans, but many trainees need to continue working or dig into savings to finance their new career.

And although hiring is brisk, new recruits are not guaranteed a job.

On recruitment website Indeed, postings for therapy-related jobs are 80 per cent higher than before the pandemic. Interest in these roles — measured by “clicks per post” — has also risen 9 per cent, suggesting the influx of trainees is yet to outpace the growth in available work.

But in a BACP survey last year, only 40 per cent of respondents agreed they could earn a living from counselling work. Nearly three-quarters said therapy work brought in an income of less than £30,000 (NZ$63,914), of which 37 per cent earned £12,500 or less.

Nicola Ball, who founded a counselling centre in Glasgow after retraining, says the market has tightened. “There were more jobs than... people for a long time. Now more people are qualified, you can get really specific about what you need.”

Advertisement
Advertise with NZME.

‘You’re actually going in to help yourself’

Samia*, who works in media production, is planning a career in therapy for a better work-life balance and also to address a “total lack” of people of colour in the profession.

Despite 20 years on the couch, she only recently found a therapist who shared her South Asian heritage, highlighting how a lack of cultural understanding had been an obstacle. “I wanted to start offsetting that problem.”

She has had to empty her savings to fund training though, and believes the high costs stop people like her from entering the industry.

Trainees also generally have to be in therapy themselves, adding costs of up to several hundred a month. Established members of the profession getting paid by newcomers feels uncomfortable to some. “It’s really just a Ponzi scheme,” Kaspar*, who begins study this year, wryly comments.

Life-long self-reflection, however, is a main attraction in this trade. “You think you’re going in to help other people [but] you’re actually going in to help yourself and to learn about yourself,” says Ball.

Working on her own psychology through personal therapy and classes has been “incredible” if challenging, Samia adds. “You really feel like your whole being is torn apart and scrutinised.”

At Tavistock Relationships, a couples’ counselling provider that also trains therapists, a four-year masters course delivered in partnership with London university Birkbeck costs £7395 annually. Routinely oversubscribed, it has this year attracted applicants from journalism and air travel, where workers skilled in analytical thinking or communications have been made redundant.

Andrew Balfour, Tavistock Relationships chief executive, says the course involves “working intimately” on profound questions — just like the job students are studying for. “Therapy is concerned with the tangles we really get into in our lives and relationships, [and] understanding that at an unconscious level,” he says. “It starts to be about the meaning of life.”

This year, several applicants were inspired by Couples Therapy, a TV series filmed in therapist Orna Guralnik’s mid-century-styled consultation room, he adds.

BACP does not recommend newcomers set up their own private practice, though some do. For many new therapists, a more realistic first role might be on an employee assistance programme (EAP). Firms in this fast-growing subsector offer companies mental health services for their staff, usually in the form of telephone consultations or fixed-term, targeted counselling courses.

Some therapists are sceptical of these providers, arguing they offer a relatively superficial form of assistance and lower pay. But Ambler says they provide a “good route”, often alongside private work or pro-bono counselling for charities.

Employers including law firms Hogan Lovells and Linklaters and bank Goldman Sachs have also begun offering psychological support to staff, with therapists available on-site.

Manchester-based EAP Health Assured, where Barnes works part-time, says demand has soared, in part because employers are worried about mental ill health driving absence among their staff. “It’s not letting up and we’re not turning anyone away,” says clinical lead Kayleigh Frost.

Clients have more complex needs than in previous years, she adds, and EAPs have become a “lifeline”, in part because of pressures on government health services.

About 20,000 psychotherapists are employed by the NHS, according to the Psychological Professionals Network. Although the UK government is expanding talking therapies, limited funding means waiting lists are long.

And as more people consider working in therapy, poor public sector pay and conditions mean sectors such as nursing and social work are suffering staff shortages.

Lorna*, 34, is an NHS mental health nurse, but is retraining to become a sex therapist. While she will continue working in nursing part-time, in the long run she hopes therapy will offer better pay and conditions.

“The system is so pressured, and when I’m 60 I can’t see myself working the way I do now,” she says. “It’s about planning for the future, doing something I really want to do.”

From HR manager to counsellor

Unlike many would-be counsellors, Maria* was not in therapy before embarking on training. A human resources manager, she decided to leave the City and set up a consulting business after becoming disillusioned by the unsympathetic treatment of employees at the investment bank where she worked.

Then, there was little institutional support, and staff would not come forward with problems. “We have come such a long way since those days, from a generational perspective. People are prepared to talk and disclose,” she says.

After observing mental health crises in her own family, Maria decided to take the step to retrain as a therapist. In some ways, it was an unexpected decision.

“I come from a working-class Italian background — we didn’t really discuss feelings and emotions,” she says. “If you’d asked me in 2010 would I go down this route, I’d have said no.”

She has just finished her foundation year. Next comes more intensive training, including an in-work placement one day a week, alongside one-on-one personal therapy. “I’ve learnt so much about myself... I would highly recommend it as a journey.”

At 47, she feels her experience — both in life and in running her own business — will make her better at her new career. It is also practically useful, as she has savings to fund her studies and will continue working as a consultant alongside training.

As the mother of two teenage children, she hopes to specialise in child and adolescent psychology, perhaps setting up a private practice or working for a charity, while continuing her consulting work. “I’ll be working for myself, choosing my own hours of work whether in HR or counselling,” she says.

*Some names have been changed

Written by: Bethan Staton

© Financial Times

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Banking and finance

Premium
Property

'No recovery yet': Auckland apartment market flounders

27 May 11:00 PM
Premium
Banking and finance

NZ's top finance professionals: Deals of the year revealed

22 May 05:00 PM
Banking and finance

Andrew Barclay to leave Goldman Sachs NZ

20 May 03:24 AM

‘No regrets’ for Rotorua Retiree

sponsored
Advertisement
Advertise with NZME.

Latest from Banking and finance

Premium
'No recovery yet': Auckland apartment market flounders

'No recovery yet': Auckland apartment market flounders

27 May 11:00 PM

Build-to-rent was boosted by a new project, a trend noted in the latest research.

Premium
NZ's top finance professionals: Deals of the year revealed

NZ's top finance professionals: Deals of the year revealed

22 May 05:00 PM
Andrew Barclay to leave Goldman Sachs NZ

Andrew Barclay to leave Goldman Sachs NZ

20 May 03:24 AM
Premium
Opinion: Nicola Willis should challenge the RBNZ on prudential rules

Opinion: Nicola Willis should challenge the RBNZ on prudential rules

13 May 12:00 AM
Why Cambridge is the new home of future-focused design
sponsored

Why Cambridge is the new home of future-focused design

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP