Starting a business - as many people on the path of self-employment will tell you - is no easy feat, though by international standards, New Zealand may be the best place to start.

Aotearoa ranks

Know why you're getting into business

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Research, then do more

Know your numbers

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Do your market research

Know your competition

Be prepared to triple investment

Find a mentor

Don't be afraid to ask for help

Make the most of technology

Forget it - if you're not passionate