Aucklander Simon Hetherington explains why finding solutions to problems makes the best businesses, coming up with the idea for Wears lying on a beach in Mexico and running a business while holding down a full time job.

What does your business do?

Wears is an online subscription business that makes underwear for men out of a material called tencel that comes from predominantly beech and eucalyptus trees, which have good growing properties and are self-populating, as opposed to cotton whereby forests are cleared to plant cotton trees and the trade is not that good for the environment. Tencel has great

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