To mark the biggest shopping day of the year, New Zealand retailers are getting involved with a technology many are unfamiliar with - QR codes.

Britomart Group, together with consultancy firm The Agency 88, which specialises in Asian markets, has bought a slice of China rhetoric to New Zealand in a bid to win over the consumer dollar on Singles' Day.

Singles' Day, or 11.11 as it is commonly known as in China, celebrated on the 11th day of the 11th month, is considered to be the biggest shopping day of the year, surpassing the commercial success of western counterparts

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