NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business / Companies / Retail

Beverage maker East Imperial unable to pay over $7 million in debts, $160,000 still owed to IRD

Tom Raynel
By Tom Raynel
Multimedia Business Reporter·NZ Herald·
6 Jul, 2025 09:20 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

East Imperial's liquidation has wrapped up, with the company unable to pay over $7 million debts. Photo / Supplied

East Imperial's liquidation has wrapped up, with the company unable to pay over $7 million debts. Photo / Supplied

The liquidation of beverage manufacturer East Imperial has been completed with the business declared insolvent and unable to pay debts worth over $7 million.

It has now been removed from the New Zealand Companies Office.

Founded in 2012, the Auckland-based company, which was listed on the London Stock Exchange, manufactured and supplied mixers for spirits, such as tonic waters and sodas.

It was a wholly owned subsidiary of East Imperial Pte Ltd, a company based in Singapore.

East Imperial sold over 33 million bottles in more than 20 countries. Its products included Old World Tonic Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger Beer.

Advertisement
Advertise with NZME.

The company signalled its intention to appoint liquidators in April 2024 when its shares were suspended after it was unable to pay out a requested redemption of loan notes totalling £2.2m ($4.78m) to INL Investment Ltd from August 2023.

Deloitte liquidators David Webb and Robert Campbell were subsequently appointed to the company on July 31, 2024.

Over the course of the liquidation, Webb and Campbell were able to recover $370,646 in assets from the sale of furniture, fittings, remaining stock and certain other intellectual property.

Advertisement
Advertise with NZME.

Despite those funds raised, East Imperial will be unable to pay $7,859,136 in funds owed to all classes of creditors.

Secured creditors have been paid $60,112 from realised assets, however there are still $693,591 in claims that will remain unpaid because of insufficient funds.

Inland Revenue was paid a total of $33,739 because of its status as a preferential creditor, however there remains a further $161,168 in claims that will also go unpaid.

The bulk of the claims made to liquidators were unsecured creditors, who have had no funds distributed and are set to miss out on $7,004,377 in unpaid debts.

The liquidators did confirm a carrier’s lien settlement of $54,022 was paid to an unsecured creditor to enable the sale of stock to be made, but the total debt owing to this creditor was $89,579.

Employees as preferential creditors did receive their full amount owed of $31,016.

A total of $370,646 in distributions was made to creditors where possible.

Listed creditors who submitted claims for debts by East Imperial included BNZ Bank, ACC, Mainfreight and MYOB, although amounts owed to them are unknown.

Advertisement
Advertise with NZME.

Background

As initially reported in February, following the Covid pandemic East Imperial required investment in its trade channels. However, the ongoing pressure on the company’s supply chain resulted in significantly higher input and logistics costs.

East Imperial continued to trade after the date of its liquidation, however, all manufacturing has stopped since April 2024.

During the business’s liquidation, Webb and Campbell had to abandon recovery efforts for amounts owed by two overseas debtors because potential legal action made them uneconomic to pursue.

The two overseas debtors, based in Europe and the Caribbean, owed the majority of the unrecovered amount.

Webb and Campbell said they determined further recovery action was not economic to pursue because of “any dispute likely to be subject to recovery proceedings in foreign court jurisdictions”.

Further funds owed by related companies, including East Imperial Beverages Corporation LLC, a company registered in the US, and East Imperial Beverages Pty Ltd, a company registered in Australia, also returned no debts because of both companies being unable to make repayments.

Tom Raynel is a multimedia business journalist for the Herald, covering small business, retail and tourism.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Retail

Business

Food stats shock: Prices soar as fruit and veges follow butter spike

Premium
Property

Liquidator helps secure visas for 60 workers from failed NZ firm

Premium
Retail

HelloFresh pleads guilty after ‘subscription traps’ tricked customers


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Retail

Food stats shock: Prices soar as fruit and veges follow butter spike
Business

Food stats shock: Prices soar as fruit and veges follow butter spike

The latest Selected Price Index shows food price inflation continues to rise.

16 Jul 11:24 PM
Premium
Premium
Liquidator helps secure visas for 60 workers from failed NZ firm
Property

Liquidator helps secure visas for 60 workers from failed NZ firm

16 Jul 06:00 AM
Premium
Premium
HelloFresh pleads guilty after ‘subscription traps’ tricked customers
Retail

HelloFresh pleads guilty after ‘subscription traps’ tricked customers

14 Jul 03:51 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP