Columnist and host of Truth & Soul Podcast
We are your advocate, Aotearoa. Uncovering stories that matter, asking hard-hitting questions of those in power, live-blogging sport events, monitoring the highs and lows of the NZX and providing Premium expert opinion and analysis. Bringing you distinctive, quality journalism and breaking news from across New Zealand and around the world. With specialists working together to create indepth reads, engaging video, and unmissable podcasts.
Paul Catmur: Russian tips for nailing your next social media campaign
OPINION: The "Trolls of Olgino" offer a few lessons in the art of social media.
Paul Catmur: The art of not working during work hours - and getting paid for it
OPINION: Corporate entertainment is a vital part of business, winks Paul Catmur.
Paul Catmur: It's time we taught crypto in schools
There are better places to learn about investment than the crypto markets.
Paul Catmur: Think shooting The Godfather was hard? Try making a 30-second commercial in NZ
The creative process is taxing whether it's three hours or 30 seconds.
Paul Catmur: Don't buy a Ferrari without reading this first
Tall poppy syndrome isn't limited to New Zealand, writes Paul Catmur.
Paul Catmur: Coke's quirky recipe secret - it's been changing for 100 years
Coca-Cola has been changing its recipe for 100 years.
Opinion: Cocaine - she don't lie. But six million tonnes a year? Here's a lesson in gullibility from a TV statistic
Paul Catmur writes that a loose statistic has the power to travel very far, very fast.
Paul Catmur: Inflation? We don't know how lucky we are
Let's just hope inflation over here doesn't get as bad as in the seventies in the UK.
Paul Catmur: The laws of stupidity - what group do you fit into?
Italian professor Carlo Cipolla sees the Stupid as the main danger to civilisation.
Paul Catmur: Don't plan for retirement, plan for life
Get the most out of all of your years and don't leave your bucket list too late.
Paul Catmur: What's your plan for world domination?
A plan can't come together unless you have one in the first place, writes Paul Catmur.
Paul Catmur: Stop telling your wannabe rockstar kid to make real plans. It won't work
Paul Catmur remembers a few things about himself from observing his nephew.
Paul Catmur: What happened when I asked my staff to give me feedback on my boss style
OPINION: The jury has returned the verdict on what it was like to work for me.
Paul Catmur: Be honest, what do you think of your boss?
Bosses rarely ask for feedback on their performance.
Paul Catmur: A lesson from the shambolic Vector website
Websites really need to put the customer first.
Paul Catmur: Valentine's Day vs The Super Bowl - a consumer's dream
February 14 is not only for lovers of love this year, writes Paul Catmur.
Paul Catmur: Does your office need a Jack Reacher?
Paul Catmur shares a few business lessons from the Army.
Paul Catmur: Elon Musk doesn't advertise, why should I?
Business people love to boast that they don't advertise, writes Paul Catmur.
Paul Catmur: Do we really want the country to be run like a business?
OPINION: Paul Catmur muses on what Christopher Luxon might bring to the table.
Paul Catmur: A survival guide for terrible meetings
The torture of a mandatory meeting will be familiar to everyone in the corporate world.
Paul Catmur: Comedy beasts - which animal is right for your ad?
There are a few reasons animals are so popular in advertising, writes Paul Catmur.
Paul Catmur: How to spot an actual imposter at work
There's a difference between thinking you're an imposter and actually being an imposter.
Paul Catmur: Peacock or whale - Which workplace beast matches your personality?
You don't want to be stuck as a Peacock forever, writes Paul Catmur.
Paul Catmur: How to have a business conversation you don't want to have
Tough chats can't always be avoided.
Paul Catmur: How Genghis Khan would've got the population vaccinated
Sometimes the message matters as much as what you're selling, writes Paul Catmur.
Paul Catmur: Whoops, I've been promoted from outstanding employee to mediocre boss
Being a boss isn't for everyone, writes Paul Catmur.
Paul Catmur: A business lesson from my Dad (who hated being called 'Dad')
Watching his dad lose his job taught Paul Catmur a valuable lesson.
Paul Catmur: I was young and stupid. I'm not young anymore
Paul Catmur looks back how close he came to making a terrible decision.
Paul Catmur: Why I turned down promotions during my career
Some things matter more than an increase in salary.
Paul Catmur: How to give a presentation when you'd rather have a root canal
Public speaking can be terrifying, writes Paul Catmur.
Englishman in NZ responds to 'disgusting' fan behaviour at Wembley
Paul Catmur does some soul searching after what he saw on TV.
Paul Catmur: Use the 'waiter test' to see if your business partners are terrible
The waiter test helps to show what people are really like.
Paul Catmur: I cringed when I saw my work on TV. Here's why I was wrong
Sometimes being creatively brilliant isn't the right answer.
Paul Catmur: What I learnt watching gamblers lose everything in a casino
Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.
Paul Catmur: Why we should embrace participation medals
Mediocrity should be recognised as an acceptable destination.
Winter hack: You've been lighting fires the wrong way your whole life
The following advice could change your life.
Paul Catmur: How to deal with an over-promoted, untalented boss
At some point, you may find yourself wondering how your boss ever got their job.
Paul Catmur: Are you a prisoner or a guard at your job?
The Stanford Prison Experiment is a stark warning to the workforce, writes Paul Catmur.
Paul Catmur: Career advice to the mediocre - Get a job, any job
Sometimes being useful is more important than being brilliant, writes Paul Catmur.
Paul Catmur: A simple test to see how mediocre you are
Your answers to these two questions will reveal all you need to know, writes Paul Catmur.
Paul Catmur: Career advice - stop trying to be 'bloody exceptional'
The Manual for the Mediocre argues it's okay if you're middling at best.