OPINION: The "Trolls of Olgino" offer a few lessons in the art of social media.

OPINION: Corporate entertainment is a vital part of business, winks Paul Catmur.

There are better places to learn about investment than the crypto markets.

The creative process is taxing whether it's three hours or 30 seconds.

Tall poppy syndrome isn't limited to New Zealand, writes Paul Catmur.

Coca-Cola has been changing its recipe for 100 years.

Paul Catmur writes that a loose statistic has the power to travel very far, very fast.

Let's just hope inflation over here doesn't get as bad as in the seventies in the UK.

Italian professor Carlo Cipolla sees the Stupid as the main danger to civilisation.

Get the most out of all of your years and don't leave your bucket list too late.

A plan can't come together unless you have one in the first place, writes Paul Catmur.

Paul Catmur remembers a few things about himself from observing his nephew.

But be careful to bear in mind survivor bias when looking at Nike's success.

If the death of mass advertising means the growth of better products, that's surely good?

Start your own business, they said. It'll be fun, they said.

OPINION: The jury has returned the verdict on what it was like to work for me.

Bosses rarely ask for feedback on their performance.

Websites really need to put the customer first.

Paul Catmur breaks down what you need to know for Monday's big game.

February 14 is not only for lovers of love this year, writes Paul Catmur.

Paul Catmur shares a few business lessons from the Army.

Paul Catmur makes his case for a new kind of New Zealand leadership.

Business people love to boast that they don't advertise, writes Paul Catmur.

OPINION: Paul Catmur muses on what Christopher Luxon might bring to the table.

Careers tend to wither when they aren't nurtured, writes Paul Catmur.

The torture of a mandatory meeting will be familiar to everyone in the corporate world.

The human experience is messy, even for the extraordinary among us, writes Paul Catmur.

There are a few reasons animals are so popular in advertising, writes Paul Catmur.

There's a difference between thinking you're an imposter and actually being an imposter.

You don't want to be stuck as a Peacock forever, writes Paul Catmur.

Tough chats can't always be avoided.

Sometimes the message matters as much as what you're selling, writes Paul Catmur.

Being a boss isn't for everyone, writes Paul Catmur.

Watching his dad lose his job taught Paul Catmur a valuable lesson.

BS trumps honesty, writes Paul Catmur.

Paul Catmur looks back how close he came to making a terrible decision.

Dress as you want to be, not as your are, writes Paul Catmur.

Some things matter more than an increase in salary.

OPINION: How much is enough?

Public speaking can be terrifying, writes Paul Catmur.

Paul Catmur does some soul searching after what he saw on TV.

The waiter test helps to show what people are really like.

Sometimes being creatively brilliant isn't the right answer.

Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.

Mediocrity should be recognised as an acceptable destination.

At some point, you may find yourself wondering how your boss ever got their job.

The Stanford Prison Experiment is a stark warning to the workforce, writes Paul Catmur.

A few simple strategies can help you avoid getting the chop.

Sometimes being useful is more important than being brilliant, writes Paul Catmur.

Your answers to these two questions will reveal all you need to know, writes Paul Catmur.

The Manual for the Mediocre argues it's okay if you're middling at best.