Dr Withington said: "There's an assumption among historians that excessive consumption was the reserve of the common poor.
"But there's a huge amount of evidence that you needed to be affluent to indulge in vast quantities of alcohol and the new wave of educated elite led the charge.
"Students learned not just to study but to drink, which became integral to male bonding, camaraderie and rites of passage."
Drinking games became common, with 'initiation rites' created to welcome newcomers into drinking societies.
Dr Withington said gentlemen's clubs, taverns and ale houses sprang up to serve the wealthy young and educated men.
"Socialising became intrinsically linked with intoxication and drinking establishments and it became OK to be very, very drunk in public - attitudes we have inherited," he added.
- The Daily Mail