Moon Express, which intends to launch a robotic lander to the moon's surface as early as next year, praised the announcement. As did industry groups the Coalition for Deep Space Exploration and the Commercial Spaceflight Federation, whose president Eric Stallmer said that commercial companies have "invested hundreds of millions of dollars in private capital to develop innovative capabilities for lunar transport, operations and resource utilization."
But presidents have promised Apollo-like ambitions for generations, and Trump is now the third consecutive Republican president to vow a return to the moon. Both George H.W. Bush and George W. Bush gave lofty speeches about space exploration, and President Obama promised a "journey to Mars." But a lack of funding and a clear, sustained direction has hampered those efforts, for decades preventing any human exploration beyond low Earth orbit.
While Trump offered scant specifics about how NASA would return to the moon, or how much such an endeavor would cost, the difference this time is that his administration would attempt to leverage the growing private sector for the mission. In addition to Moon Express, several commercial companies, including the United Launch Alliance, SpaceX and Blue Origin have announced plans to return to the moon. (Blue Origin's founder Jeff Bezos owns The Washington Post.)
Some think they will be the key that could give Trump a space triumph.
"For all of this goal-setting, the real test of Trump administration's space plan is simple: is it a giveaway to special interests, or an actual space strategy that will push us ahead," said Phil Larson, an assistant dean at the University of Colorado's college of engineering. "We don't know the answer to that yet. But we do know a commercially-led approach is the best deal for US taxpayers. The moon is great, but the plans and partnerships matter more than dates and destinations."