To much of the world, the cartoon frog is a hate symbol. To Hong Kong protesters, he's something entirely different: one of them.
Ask the Anti-Defamation League, and it will tell you Pepe the Frog is a hate symbol, a cheerleader of racism and anti-Semitism, a friend of alt-right extremists. The sad, green frog is widely viewed as toxic across the world, a signal of a sinister and dangerous worldview.
So it can be a bit jarring to see Pepe in his new role: a pro-democracy freedom fighter in the Hong Kong protests, siding with the people in their struggle