A lorry driver has been caught on camera spilling an entire truckload of beer crates onto the road while trying to make a three-point-turn during a delivery in Cape Town, South Africa.
Video footage shows the trucker attempting to reverse a lorry marked with a banner reading 'REGRET NOTHING' down the side.
As he manoeuvres the lorry across the road, the load starts to shift, and soon the tarmac is covered in crates, bottles and beer.
The video shows the driver continuing to move his vehicle, despite beer crates spilling out onto the road.
Within seconds, the entire trailer is seen tilting sharply and half his load crashes into the road.
Many of the beer bottles from South African Breweries smashes into a frothy foaming sea of ale blocking the road and leaving the driver suffering a very unhappy hour.
It is believed that between 150 and 200 crates of beer fell out of the beer lorry.
An eyewitness said: "The driver had realised he had come down the wrong road and was trying to do a three-point turn and go the other way but the road was too narrow.
"There was an almighty crash when the load toppled out and about the same amount of beer crates fell out of both sides and most of them shattered on the tarmac.
"Just the smell from so much beer felt like it was enough to get you drunk!" he said.
The sheepish driver emerged from his cab to see half of his load lying in the road and was forced to call in a team to clear it up.
South African Breweries spokesman Refilwe Masemola said: "It was an unfortunate incident and necessary corrective measures have been put into place to ensure that it does not happen again".
The brewery refused to comment on the irony of the REGRET NOTHING banner when asked if the driver had any regrets and refused to reveal how many crates of beer fell off.
A South African Police Service spokesman was unable to confirm whether the trucker was breathalyzed as per the message on the banner warning against drinking-and-driving.