But for Kasich, Bush and Christie, New Hampshire is the last stop saloon until they can find a way onto the podium.
Early returns look best for Kasich who appears to have carved out a small lead for second place over his rivals.
On the flip side, the results look worst for Christie who has devoted the entirety of his campaign to New Hampshire and, at least according to early vote totals, looks likely to come up short.
The pivot point may be with Bush and Rubio, the two Florida pols, the mentor and the mentee.
Bush, who has floundered for months in this race, badly needs to claim third or even second place in order to give himself some momentum (and some reason to be) going into South Carolina.