Wagner became an early sponsor, paying Rybar to publish promotional blogs. But its fortunes languished, with only around 30,000 subscribers reading its niche reports - until February, when it switched to reporting on Russia’s invasion of Ukraine and caught the attention of the Kremlin’s spies.
”Since then, the channel has been expected to publish anything that the FSB wishes to make public,” The Bell reported.
Rybar now has 10 employees and an annual budget of more than £250,000 ($482, 000). It publishes professionally edited pro-Kremlin blogs, slick maps showing the Russian army’s latest manoeuvres in Ukraine and high-quality videos promoting Russia’s mobilisation drive. It is one of dozens of pro-Kremlin channels on the Telegram messaging app.
The US-based Institute for the Study of War said the Kremlin uses these so-called ‘milbloggers’ to project its position in an informal manner.
”Milbloggers’ close relationships with armed forces [...] have given this community an authoritative voice arguably louder [...] than the Russian ministry of defence,” it said.
The Bell identified Rybar’s founders as Mikhail Zvinchuk, a former Arabic translator, and Denis Shchukin, who has worked as a computer programmer.
”Both are big fantasy fans,” The Bell said. “In his student days, Zvinchuk set up a group of volunteer translators to produce Russian versions of Dungeons & Dragons books.”
Zvinchuk and Shchukin have not commented directly on The Bell’s investigation, although Rybar posted a link to the report.
“We invite you to read this fascinating fantasy story,” it said.