The market is competitive, we all know that, but what is really important is that you maintain your market edge.

You always know that you have got something right when your business concept, idea and / or how you operate is replicated (copied) by a competitor. It is a sign that you are the market leader and it also is a sign that your innovative thinking is respected and, at the very least, you are seen as successful in your field. In general, where you lead your market, most competitors are a step change behind you so you need